Walmart TV Ad Song A Melodic Journey Through Retail Branding

Walmart TV ad song, a seemingly simple phrase, unlocks a world where catchy tunes meet marketing magic. Think about it: how many times have you found yourself humming along to a commercial jingle, instantly associating it with a brand? These songs aren’t just background noise; they’re carefully crafted sonic landscapes designed to resonate with our emotions and influence our buying decisions.

From the upbeat rhythms that energize us to the heartwarming melodies that tug at our heartstrings, the music of Walmart commercials has evolved over the years, mirroring cultural shifts and technological advancements.

This exploration dives deep into the heart of this musical phenomenon. We’ll uncover the common threads that tie these tunes together, analyzing their musical styles, lyrical themes, and the impact they have on viewers. We’ll also examine the strategic choices behind music selection, the role of music in shaping Walmart’s brand identity, and the fascinating production process that brings these auditory gems to life.

Get ready to explore the evolution of music in Walmart ads, the magic of seasonal promotions, and even the innovative use of user-generated content. Let the music play!

Table of Contents

Identifying Common Characteristics of Walmart TV Ad Songs

Let’s delve into the sonic landscape of Walmart commercials, dissecting the musical choices that have become synonymous with the brand’s advertising. From catchy jingles to carefully selected tracks, these songs are crafted to resonate with a broad audience and reinforce Walmart’s brand identity.

Recurring Musical Styles

The musical palette for Walmart commercials is diverse, but certain styles frequently make an appearance. These styles are carefully chosen to align with the message and target demographic of the advertisement.

Pop Music: Contemporary pop hits and upbeat, catchy tunes are a staple, reflecting a desire to connect with current trends and a younger audience. These songs often feature prominent vocals and easily memorable melodies.
Country Music: Country music enjoys significant popularity, particularly in regions where Walmart has a strong presence. The use of country often evokes feelings of Americana, family values, and a sense of community.
Folk/Acoustic: Simple acoustic arrangements, often featuring a singer-songwriter style, are used to create a warm and relatable atmosphere, suitable for highlighting products or promotions aimed at everyday life.
Upbeat Instrumental: Instrumental tracks, often featuring piano, ukulele, or light percussion, provide a backdrop for visuals, emphasizing the mood or the benefits of the advertised products. These tracks are designed to be unobtrusive and complement the commercial’s message.
Holiday-Themed Music: During holidays, Walmart commercials frequently feature holiday-themed music, such as classic Christmas carols or original compositions with a festive feel. This reinforces the seasonal promotions and shopping experience.

Typical Tempo and Instrumentation

The tempo and instrumentation in Walmart commercials are carefully chosen to enhance the overall effectiveness of the advertisement. The aim is to create a positive and engaging experience for the viewer.

Typically, the tempo ranges from moderate to upbeat, aiming to create an energetic and positive feel. The instrumentation varies depending on the musical style, but common elements include:

Drums: Providing a rhythmic foundation.
Bass: Anchoring the harmony.
Guitars (Acoustic and Electric): Adding melodic and harmonic layers.
Keyboards (Piano, Synthesizers): Contributing to the overall texture and sound.
Vocals: Often featuring clear and concise lyrics, easily remembered by the audience.

Lyrical Themes Frequently Explored

The lyrics in Walmart commercials often revolve around specific themes to align with the brand’s core values and marketing messages.

Value and Savings: Songs frequently emphasize the affordability of products, highlighting deals and discounts. Phrases like “everyday low prices” or “save money, live better” are often incorporated.
Family and Community: The commercials aim to evoke a sense of belonging and togetherness, showing families and communities enjoying products or services purchased at Walmart.
Convenience and Accessibility: Lyrics may highlight the ease of shopping, the wide selection of products, and the convenience of store locations and online shopping.
Seasonal and Holiday Themes: During holidays, the lyrics reflect the spirit of the season, promoting gift ideas and celebrating special occasions.
Positive and Uplifting Messages: The songs aim to create a feel-good atmosphere, emphasizing happiness, satisfaction, and a positive shopping experience.

Common Song Lengths

The length of songs used in Walmart commercials varies depending on the overall length of the commercial and the specific message being conveyed. Here’s an overview of typical song lengths, along with examples.

Song Length	Commercial Context	Examples	Notes
15 seconds	Short promotional spots, quick product highlights.	Quick jingles promoting a specific product, like “Great Value” brand items.	Designed to be memorable and immediately grab the viewer’s attention.
30 seconds	Standard commercial length, showcasing multiple products or a broader theme.	Advertisements for back-to-school sales, seasonal promotions, or general brand awareness.	Allows for a more developed musical arrangement and lyrical content.
60 seconds	Extended commercials, often used for major product launches or large-scale campaigns.	Commercials featuring a specific event or campaign, with a longer story arc.	Offers more time to build a narrative and create an emotional connection with the audience.
Varied (longer excerpts)	Use of pre-existing songs, or extended sections for special campaigns.	A longer excerpt of a popular song used to attract attention.	Songs that complement the brand’s values or current marketing message.

Analyzing the Effectiveness of Music in Walmart Commercials

The right song can transform a simple commercial into a memorable experience, and for Walmart, music selection is a key component of their advertising strategy. Understanding how music impacts viewer engagement is crucial for crafting effective campaigns. This analysis delves into the nuances of music’s influence on Walmart’s TV ads, exploring its ability to evoke emotions, enhance messaging, and ultimately, drive brand recall.

Impacting Viewer Engagement Through Music Selection

Music is a powerful tool for grabbing attention and keeping viewers tuned in. The choice of music significantly affects how audiences perceive a commercial, influencing their emotional response and their willingness to engage with the brand.

Setting the Tone: The music establishes the overall mood of the advertisement. Upbeat, fast-paced tunes often accompany commercials promoting sales or highlighting a sense of urgency, while softer, more melodic pieces are used to create feelings of warmth, nostalgia, or family togetherness. For instance, a commercial showcasing back-to-school supplies might use an energetic pop song to convey excitement, whereas a holiday ad might feature a classic, comforting carol.
Enhancing Memorability: Catchy melodies and memorable lyrics make commercials more likely to stick in viewers’ minds. When a song is well-integrated with the visuals and the overall message, it can become synonymous with the brand itself. Consider the impact of a song that’s been used repeatedly in Walmart ads; the familiarity breeds recognition.
Creating Emotional Connections: Music has the ability to bypass the rational mind and tap directly into emotions. By carefully selecting songs that resonate with the target audience, Walmart can create a stronger emotional connection, making viewers feel more positive about the brand. A commercial featuring a song about family values is more likely to create a sense of connection with viewers who prioritize family.
Targeting Specific Demographics: Music preferences vary greatly across different age groups and demographics. Walmart’s music selection often reflects this, using different genres to appeal to various segments of their customer base. A commercial aimed at a younger audience might feature a popular contemporary song, while an ad targeting families might opt for a classic tune.

Evoking Emotions in the Audience with Specific Musical Elements

The elements of music—tempo, melody, harmony, and instrumentation—work together to elicit specific emotional responses from viewers. Walmart’s advertising team strategically uses these elements to create the desired effect.

Tempo: Fast tempos create excitement, energy, and a sense of urgency. Slow tempos evoke feelings of calm, nostalgia, or sentimentality. For example, a sale advertisement may use a fast tempo to create a sense of urgency.
Melody: Simple, memorable melodies are easily recalled and can create a sense of familiarity. Complex melodies can evoke more sophisticated emotions. The use of a simple, catchy melody can make the commercial more memorable.
Harmony: Major chords often convey happiness and optimism, while minor chords can express sadness or introspection. A commercial promoting a charitable cause might use a minor key to create a sense of empathy.
Instrumentation: The choice of instruments also impacts the emotional tone. Instruments like piano and acoustic guitar often create a feeling of warmth, while synthesizers can create a sense of modernity. A commercial featuring children might use instruments like piano or guitar to create a feeling of warmth.

Examples of Walmart TV Ads with Significantly Enhanced Commercial Messages Through Music

Numerous Walmart commercials have successfully leveraged music to enhance their message and connect with viewers. Here are a few examples.

Back-to-School Campaigns: Walmart often uses upbeat pop songs with themes of excitement and anticipation for the school year. The music reinforces the visual messages of fun and value, helping to position Walmart as the go-to destination for school supplies. The music choices resonate with the target demographic.
Holiday Commercials: During the holiday season, Walmart frequently incorporates classic holiday songs or contemporary covers of holiday favorites. This music creates a sense of nostalgia, family togetherness, and the warmth of the season, all reinforcing Walmart’s role in providing affordable gifts and celebrating the holidays.
“Everyday Low Prices” Campaigns: These commercials often feature catchy jingles or songs that emphasize value and savings. The music helps to reinforce the core message of affordability and encourages viewers to shop at Walmart. The jingles are simple and easy to remember, making the message more impactful.
Commercials Highlighting Community and Family: Walmart commercials focused on community involvement or family values often feature songs that celebrate togetherness, kindness, and connection. These songs strengthen the emotional bond between the brand and the audience. The songs create an emotional resonance that goes beyond the product.

“Music is the emotional glue that bonds a brand to a consumer’s memory. A well-chosen song can significantly improve brand recall and make an advertisement more memorable.” – Marketing Expert, Dr. Anya Sharma, specializing in the impact of music in advertising.

Notable Walmart TV Ad Songs and Their Impact

The songs chosen for Walmart commercials have played a significant role in shaping the brand’s image and resonating with its vast customer base. From upbeat pop anthems to heartwarming country tunes, the music selection is carefully curated to connect with a diverse audience and highlight the value proposition of the retailer. The impact of these musical choices extends beyond mere entertainment; they create memorable associations, drive emotional connections, and contribute to the overall effectiveness of the advertising campaigns.

Popular Songs Featured in Walmart TV Commercials

Walmart’s advertising campaigns have frequently incorporated a mix of popular and recognizable tracks to capture attention and enhance the viewing experience. These songs, often chosen for their broad appeal and positive connotations, serve to amplify the message of value, convenience, and community that Walmart strives to convey.

“Walking on Sunshine” by Katrina & The Waves: This relentlessly cheerful song has been used to promote a variety of Walmart products and services, particularly those associated with summer and outdoor activities. Its infectious energy is designed to evoke feelings of optimism and enjoyment.
“Happy” by Pharrell Williams: The ubiquitous “Happy” has been utilized in several Walmart ads, aligning with the brand’s focus on affordability and the joy of everyday life. Its widespread popularity made it a natural fit for connecting with a broad audience.
“Brand New Day” by Ryan Adams: This song has been used in various campaigns, including back-to-school ads, which showcase the importance of family and a fresh start.
“September” by Earth, Wind & Fire: The timeless classic “September” has been employed to convey a sense of fun and excitement, often in commercials promoting deals and special events.
“Here Comes the Sun” by The Beatles: This iconic song is used to promote a sense of positivity and brightness, often associated with seasonal promotions or the beginning of a new chapter.

Impact of Licensed Music Versus Original Compositions in Walmart Ads

The decision to use licensed music versus original compositions presents different strategic advantages for Walmart. Each approach aims to achieve specific objectives, and the effectiveness of each strategy varies depending on the overall campaign goals.

Using licensed music often leverages the existing recognition and emotional resonance of a popular song. Original compositions, on the other hand, offer greater control over the messaging and can be tailored specifically to the brand’s needs.

Strategies Employed in Ads Using Popular Songs vs. Lesser-Known Tracks

Walmart’s advertising strategies vary based on the musical choices, catering to distinct goals. Commercials featuring popular songs often focus on immediate recognition and emotional connection, while ads using lesser-known tracks might emphasize originality and brand identity. The approach taken is always carefully considered to optimize the impact of the advertising campaign.

Popular Songs: Ads using popular songs frequently prioritize instant recognition and broad appeal. These songs are strategically chosen to grab the viewer’s attention and create an immediate emotional connection. The goal is to leverage the song’s existing popularity to enhance the memorability of the ad and create a positive association with the Walmart brand.
Lesser-Known Tracks: Campaigns featuring lesser-known tracks often aim to establish a unique brand identity and convey a specific message or feeling. These songs are carefully selected to complement the visuals and narrative of the commercial, creating a more immersive and personalized experience for the viewer. This approach allows Walmart to showcase its ability to discover new talent and present a fresh perspective.

Top 5 Most Memorable Walmart TV Ads

The following table lists the years and songs from some of the most memorable Walmart TV ads, demonstrating the power of music in shaping the brand’s advertising.

Year	Song	Notable Ad Campaign	Impact
2014	“Happy” by Pharrell Williams	“Walmart’s Everyday Low Prices”	Associated Walmart with joy and affordability, using the song’s widespread popularity to create a positive association.
2017	“Walking on Sunshine” by Katrina & The Waves	“Summer Savings”	Evoked feelings of optimism and excitement, tying Walmart to the fun of summer.
2019	“Brand New Day” by Ryan Adams	“Back to School”	Connected with the audience emotionally by emphasizing family and new beginnings.
2021	“September” by Earth, Wind & Fire	“Seasonal Deals”	Used the song’s energy to convey excitement and promote special offers.
2023	“Here Comes the Sun” by The Beatles	“Spring into Savings”	Created a sense of positivity and brightness, associated with seasonal promotions.

The Role of Music in Walmart’s Branding

Music is far more than just background noise in a Walmart commercial; it’s a carefully crafted element of the brand’s identity, woven into the fabric of its marketing strategy. It helps create a specific atmosphere, resonate with its target customers, and reinforce core values. This musical strategy isn’t accidental; it’s a deliberate effort to shape perceptions and build lasting relationships with consumers.

Music’s Contribution to Walmart’s Brand Identity

The music choices made for Walmart’s commercials are a critical component in building brand recognition. Music creates a memorable sonic landscape that becomes instantly associated with the brand. When a particular song or musical style is consistently used, it creates a powerful connection in the minds of the audience. The association is often unconscious, but it reinforces brand awareness and loyalty over time.

Music Choices Reflecting Walmart’s Target Audience

Walmart’s musical selections are specifically designed to appeal to its primary customer base, which includes families and individuals across a wide range of demographics, particularly those who value affordability and convenience. The songs chosen tend to be upbeat, familiar, and generally inoffensive. This approach avoids alienating any particular segment of its vast customer base.

Walmart’s Use of Music to Communicate Values

Music is a potent tool for conveying Walmart’s core values. The selection of particular genres and the lyrical content of the songs used are carefully considered to align with the company’s messaging. By using music that celebrates community, highlights family values, or promotes a sense of optimism, Walmart subtly reinforces its brand image and creates a positive association with the shopping experience.

Musical Genres Aligned with Walmart’s Branding

Here are some examples of musical genres that resonate with Walmart’s branding, along with explanations of why they are effective:

Country Music: Country music frequently emphasizes themes of family, community, and hard work, which aligns perfectly with Walmart’s focus on serving everyday families and providing affordable products. The music’s storytelling nature often creates an emotional connection with listeners, making it ideal for commercials that promote products related to home, family, and everyday life.
Pop Music: Contemporary pop music is frequently used, particularly songs that are upbeat, positive, and widely recognized. These songs are designed to be catchy and memorable, which helps increase brand recall. The use of pop music also helps Walmart appeal to a broad demographic, including younger audiences.
Classic Rock: Classic rock songs, particularly those from the 1970s and 1980s, are often used to evoke feelings of nostalgia and familiarity. This genre can resonate with a large segment of Walmart’s customer base who grew up with this music. The use of familiar songs can create a sense of comfort and trust, enhancing the shopping experience.
Upbeat Instrumentals: Instrumental tracks, often with a positive and uplifting tone, are also employed. These tracks provide a pleasant background for commercials without distracting from the products being advertised. They help create a positive atmosphere and reinforce Walmart’s image as a place where shoppers can find everything they need at affordable prices.

Evolution of Music in Walmart TV Ads Over Time

Over the years, the musical landscape of Walmart television advertisements has undergone a fascinating transformation, mirroring shifts in popular culture, technological advancements, and the evolving strategies of the retail giant. From jingles designed to stick in your head to contemporary pop hits, the soundtrack of Walmart’s commercials has consistently aimed to connect with its target audience and convey the brand’s message.

This evolution provides a compelling case study of how music and marketing intertwine to shape consumer perception.

Musical Styles Across Decades

The music in Walmart ads has evolved significantly, reflecting the changing tastes and trends of each era. In the early days, think of the 1960s and 70s, simple, catchy jingles dominated the airwaves. These were often folksy, upbeat tunes with lyrics focused on value and savings. The goal was memorability. As the decades progressed, so did the music.

The 1980s saw the rise of pop and rock, with commercials featuring upbeat, feel-good music designed to create a positive association with the Walmart brand.
The 1990s brought in a more diverse range of musical styles, including country, R&B, and even some hip-hop influences, reflecting the broader cultural landscape.
In the 2000s and beyond, the trend shifted towards incorporating popular songs by established artists and up-and-coming talent, aiming to align the brand with current trends and appeal to a wider audience.

Contrasting Eras of Music Usage

Comparing the music used in Walmart commercials from different eras reveals distinct approaches to marketing. Earlier ads prioritized jingles, simple tunes that were easy to remember. These jingles were often composed in-house or by smaller music houses, reflecting a budget-conscious approach.

Later ads, particularly those in the 21st century, have embraced licensing popular songs, or even commissioning original music from well-known artists.
This strategy reflects a larger marketing budget and a desire to leverage the popularity of specific songs and artists to attract attention and create a more sophisticated brand image.
The focus shifted from solely promoting value to also conveying a sense of style, trendiness, and connection with contemporary culture.

Technological Influences on Musical Choices

Technological advancements have played a significant role in shaping the music used in Walmart commercials. The rise of digital audio workstations (DAWs) and online music distribution platforms has made it easier and more cost-effective to produce and license music.

Early advertising relied on live recordings and simple audio techniques, as technology was limited.
The introduction of synthesizers and electronic instruments in the 1980s and 1990s allowed for more complex and diverse musical arrangements.
Today, with the proliferation of streaming services and social media, the music in commercials needs to be more engaging and memorable to stand out in a crowded media landscape.

Changing Price Points of Songs Over the Years, Walmart tv ad song

The cost of music licensing has fluctuated significantly over time, influenced by various factors, including the popularity of the artist, the length of the song used, and the scope of the advertising campaign. This table illustrates how the price points have evolved, using approximate values.

Era	Type of Music	Approximate Cost Range	Factors Influencing Cost
1960s-1970s	Original Jingles	$500 – $5,000	Production costs, composer fees, and limited distribution.
1980s-1990s	Stock Music/Licensed Songs (Less Popular)	$1,000 – $25,000	Popularity of the artist, length of the song, and regional or national campaign.
2000s-2010s	Popular Licensed Songs	$25,000 – $100,000+	Artist’s popularity, song’s popularity, usage rights (TV, online, etc.), and length of the ad.
2020s-Present	Current Hit Songs/Original Compositions	$50,000 – $250,000+	High artist recognition, multi-platform usage, sync rights, and the overall marketing budget.

The Production Process: Creating Music for Walmart Ads: Walmart Tv Ad Song

The journey of a song from concept to broadcast in a Walmart commercial is a fascinating blend of creativity, strategy, and business acumen. It’s a collaborative effort involving various professionals, each contributing their expertise to ensure the music aligns perfectly with the brand’s message and resonates with its target audience. This process isn’t just about finding a catchy tune; it’s about crafting a sonic identity that reinforces Walmart’s brand values.

Selecting or Creating Music for a Walmart TV Commercial

The decision to use existing music or commission a new composition is a pivotal one, often dictated by budget, the desired emotional impact, and the overall marketing strategy. Using a popular song can provide instant recognition and leverage existing audience familiarity, but it comes with licensing complexities and potentially high costs. Creating original music allows for complete control over the creative direction and the ability to tailor the music precisely to the commercial’s narrative.

The Role of Music Supervisors and Composers in the Ad Production Process

Music supervisors act as the conductors of the sonic orchestra, navigating the complex world of music licensing, identifying suitable tracks, and overseeing the entire music selection process. They are the guardians of the budget and the arbiters of taste, ensuring the music aligns with the brand’s image. Composers, on the other hand, are the creators, tasked with bringing the commercial’s narrative to life through original music.

They work closely with the creative team to understand the desired mood, tempo, and overall feel of the commercial, crafting a sonic landscape that enhances the visual storytelling.

Considerations When Choosing Music for an Ad: Budget and Licensing

Choosing the right music involves navigating a complex web of considerations, with budget and licensing at the forefront. The cost of licensing a well-known song can range from thousands to hundreds of thousands of dollars, depending on the popularity of the track, the length of the commercial, and the media channels where it will be aired. Original compositions offer greater flexibility in terms of budget control but require investment in composer fees, studio time, and potentially, musician royalties.

Licensing agreements also need careful consideration, ensuring the rights to use the music are secured for the desired duration and across the intended platforms.

Negotiating these rights effectively is crucial to avoid legal issues down the line.

Steps in the Process of Creating a Song for a Walmart Commercial

The creation of a song for a Walmart commercial is a multi-step process, involving collaboration, creativity, and careful planning. This process, when executed flawlessly, results in a memorable and impactful musical piece that effectively conveys the brand’s message.

Briefing and Conceptualization: The process begins with a detailed brief from Walmart’s marketing team, outlining the commercial’s objectives, target audience, and desired emotional impact. The creative team then collaborates to develop a musical concept that aligns with these goals. This may involve mood boards, references to existing songs, and discussions about the overall tone.
Composer Selection and Initial Composition: Once the musical concept is established, a composer is selected based on their experience, style, and ability to meet the project’s specific requirements. The composer then creates initial sketches or demos, often using instruments like piano or guitar, to explore different musical ideas and melodies.
Refinement and Revisions: The initial sketches are presented to the creative team and Walmart’s marketing representatives for feedback. This feedback is then used to refine the composition, making adjustments to the melody, arrangement, and instrumentation. Multiple revisions may be required to ensure the music perfectly complements the visual narrative.
Production and Recording: After the composition is finalized, the music is produced and recorded. This typically involves hiring musicians, arranging studio time, and overseeing the recording process. The goal is to create a high-quality recording that sounds polished and professional.
Mixing and Mastering: Once the recording is complete, the music is mixed and mastered. Mixing involves balancing the different instruments and vocals to create a cohesive sound. Mastering is the final stage, where the music is optimized for different playback systems and media platforms.
Licensing and Legal Clearance: Simultaneously with the creative process, the music supervisor handles all the licensing and legal aspects. This includes obtaining the necessary rights to use the music in the commercial, ensuring compliance with copyright laws, and securing any necessary permissions from the composer and performers.
Integration with the Commercial: The final step involves integrating the completed song into the commercial. This includes synchronizing the music with the visuals, adjusting the volume levels, and ensuring the music complements the overall narrative.

Music and Seasonal Promotions in Walmart Ads

Walmart understands the power of music to resonate with consumers, and this is especially true during seasonal promotions. The right song can transform a simple advertisement into a memorable experience, deeply connecting with the emotions and aspirations associated with holidays and special occasions. Music serves as a powerful tool for building brand affinity and driving sales, particularly during high-traffic shopping periods.

Enhancing Seasonal Promotion Impact

Music in Walmart’s seasonal ads does more than just fill the airwaves; it actively shapes the consumer experience. It’s a key ingredient in crafting the atmosphere of a promotion, amplifying the excitement and relevance of the advertised products. The music chosen often reflects the core values and themes of the season, creating a cohesive and immersive experience. This deliberate integration is designed to capture the attention of potential customers, enhance brand recall, and ultimately drive sales.

Atmospheric Transformation: Music sets the mood. For instance, a Christmas ad might use a classic carol to evoke feelings of warmth and nostalgia, making the products seem more aligned with the holiday spirit.
Emotional Connection: Music taps into emotional responses. A back-to-school ad could feature an upbeat pop song to generate a sense of excitement and anticipation for the new school year.
Memorability: Catchy tunes and familiar melodies increase the likelihood that the ad will stick in consumers’ minds, enhancing brand recognition.
Theme Reinforcement: Music complements the visual elements and messaging. The chosen track should enhance the seasonal theme, creating a unified and impactful message.

Examples of Music’s Crucial Role

Several Walmart TV ads demonstrate the essential role music plays in creating the desired atmosphere for seasonal promotions. The specific music choices are carefully crafted to connect with the target audience and elevate the overall impact of the ad.

Christmas Cheer: A past Christmas commercial featured a cover of a popular holiday song, with a heartwarming visual display of families gathering and exchanging gifts. The music’s familiar melody and hopeful lyrics underscored the themes of togetherness and generosity, positioning Walmart as a destination for holiday celebrations. The ad effectively tapped into the emotional core of the season.
Back-to-School Buzz: For back-to-school campaigns, Walmart has used energetic, contemporary pop songs that resonate with younger demographics. These ads showcase students preparing for the new academic year, emphasizing the excitement of learning and the availability of school supplies at affordable prices. The upbeat music helps create a sense of optimism and preparedness for the school year.
Summer Fun: Summer-themed ads frequently incorporate upbeat, summery tracks that evoke feelings of fun and relaxation. These ads often highlight outdoor activities and summer essentials, positioning Walmart as the go-to retailer for all summer needs. The music’s rhythm is designed to make the viewers feel happy and light.

Tailoring Music to Themes and Demographics

Walmart’s approach to music selection is strategic, considering both the seasonal theme and the target demographic. This ensures the music resonates with the intended audience and effectively communicates the advertisement’s message.

Christmas: Christmas ads often feature traditional carols, contemporary covers of classic holiday songs, or original compositions that capture the spirit of the season. These selections are designed to appeal to a broad audience and evoke feelings of nostalgia, warmth, and generosity.
Back-to-School: Music for back-to-school campaigns is typically contemporary and upbeat, reflecting the energy and excitement of the new school year. The songs chosen often align with current trends, appealing to younger audiences.
Summer: Summer ads use lighthearted and joyful music that complements the themes of fun, relaxation, and outdoor activities. This helps create a sense of escape and enjoyment.

“When composing music for Christmas, you want to capture the feeling of magic and wonder. Think about the twinkling lights, the cozy feeling of being indoors on a cold night, and the joy of giving. The music needs to be both uplifting and comforting, weaving together familiar melodies with fresh, inspiring harmonies.”

*Anonymous Music Composer*