Welcome to the world of retail, where the giant of commerce, Walmart Supercenter Burley ID, stands as a beacon of convenience and choice. Nestled in the heart of Burley, Idaho, this retail haven is more than just a store; it’s a community hub, a treasure trove of products, and a place where everyday needs meet extraordinary value. Imagine stepping into a world where aisles stretch endlessly, filled with everything from groceries and garden supplies to the latest electronics and fashionable apparel.
But what makes this particular Walmart tick? What secrets does it hold? Let’s peel back the layers and uncover the inner workings of this retail giant, exploring its physical presence, the treasures it offers, the customer experience it crafts, and its impact on the local community.
This exploration will navigate the store’s physical attributes, revealing its address at 1501 Overland Ave, Burley, ID 83318, and its accessible cross streets. We’ll delve into its expansive layout, examining departments and key areas, while also noting the store’s approximate square footage. We’ll examine the architectural design, the parking facilities, and any recent renovations. We’ll then journey through the product offerings, from everyday essentials to specialty services like pharmacy and auto care.
The Burley Walmart’s role in the competitive landscape will also be examined, alongside its seasonal promotions and dedication to community involvement. Finally, we’ll examine its accessibility features and customer journey, providing a complete picture of this retail experience.
Location and Physical Characteristics of Walmart Supercenter in Burley, ID: Walmart Supercenter Burley Id
Nestled in the heart of Idaho’s Magic Valley, the Walmart Supercenter in Burley serves as a cornerstone of the community, offering a vast array of goods and services to its residents. Understanding its location, physical layout, and unique features paints a comprehensive picture of this retail giant’s presence in the city. Let’s delve into the specifics of this bustling hub.
Address and Accessibility
The Burley, ID, Walmart Supercenter is located at 1301 Oakley Ave, Burley, ID 83318. The store is conveniently positioned at the intersection of Oakley Avenue and Overland Avenue, making it easily accessible from various parts of the city. This central location ensures convenient access for shoppers traveling from different directions, reducing travel time and promoting foot traffic.
Store Layout and Dimensions, Walmart supercenter burley id
The Burley Walmart Supercenter encompasses a substantial area, typically spanning approximately 182,000 square feet. This expansive space is thoughtfully organized to accommodate a wide variety of departments and services.
- General Merchandise: This encompasses a vast array of products, from electronics and clothing to home goods and toys, catering to diverse customer needs.
- Grocery Section: A significant portion of the store is dedicated to groceries, including fresh produce, meat and seafood, dairy products, and frozen foods. This area is designed to provide customers with a convenient one-stop-shop experience.
- Pharmacy: A fully-equipped pharmacy offers prescription filling services and over-the-counter medications, providing essential healthcare support to the community.
- Automotive Care Center: For vehicle maintenance and repairs, the automotive care center provides services such as tire changes, oil changes, and other auto-related needs.
- Other Departments: Additional departments often include a vision center, a photo processing center, and a financial services center, further enhancing the store’s comprehensive service offerings.
The layout is generally designed to guide customers through a logical path, maximizing exposure to various product categories. Wide aisles and clear signage contribute to a user-friendly shopping experience.
Exterior Features and Design
The exterior of the Burley Walmart Supercenter presents a functional and welcoming facade. Ample parking is available, accommodating a large volume of vehicles, including designated spaces for handicap accessibility and expectant mothers.The entrance design typically features automatic doors and a covered entryway to protect shoppers from the elements. Landscaping around the building incorporates trees, shrubs, and grassy areas, contributing to an aesthetically pleasing environment.A closer look at the parking lot might reveal designated areas for electric vehicle charging stations, reflecting the company’s commitment to sustainability and adapting to evolving consumer needs.
Architectural Elements and Renovations
While the Burley Walmart Supercenter may not feature highly unique architectural elements, the store undergoes periodic renovations to maintain its modern appearance and adapt to changing retail trends. These renovations often include updates to the interior design, lighting, and product displays. Such changes reflect Walmart’s continuous efforts to enhance the shopping experience and meet the evolving needs of its customers.The exterior of the building is regularly maintained to ensure a clean and well-presented appearance.
Any recent renovations would be aimed at improving efficiency, enhancing the customer experience, and incorporating the latest design trends.
Products and Services Offered at the Burley, ID Walmart Supercenter
The Burley, ID Walmart Supercenter provides a comprehensive shopping experience, catering to the diverse needs of the local community. Beyond the standard offerings, the store also provides specialized services that enhance customer convenience. Let’s delve into the specific products, services, and local nuances that make this particular Walmart a key resource for the area.
Primary Product Categories
The Burley Walmart Supercenter offers a vast array of products, designed to cover nearly every aspect of daily life. The store is meticulously organized to allow for an efficient and enjoyable shopping experience.
- Grocery: A comprehensive selection of fresh produce, meats, dairy, frozen foods, and pantry staples. The grocery section is a cornerstone of the store, ensuring that customers can easily fulfill their food shopping needs.
- Electronics: TVs, computers, tablets, smartphones, and accessories. The electronics department caters to both entertainment and practical needs.
- Home & Garden: Furniture, decor, appliances, gardening supplies, and outdoor living items. This category provides everything needed to furnish, maintain, and enhance homes and gardens.
- Clothing & Accessories: Apparel for men, women, and children, as well as shoes, jewelry, and accessories. The clothing department offers a wide range of styles and sizes.
- Health & Beauty: Cosmetics, personal care items, over-the-counter medications, and health aids. This section ensures customers can find everything they need to look and feel their best.
- Pharmacy: Prescription medications, over-the-counter drugs, and health-related products. The pharmacy provides essential healthcare services to the community.
- Automotive: Tires, batteries, motor oil, and auto accessories. The automotive section helps customers maintain their vehicles.
- Toys & Games: Toys, games, and entertainment for children of all ages. This section is a popular destination, particularly for families.
- Sporting Goods: Equipment and apparel for various sports and outdoor activities. This department supports the active lifestyles of the community.
- Seasonal Items: Holiday decorations, seasonal clothing, and outdoor living products. This section offers products related to the time of year.
Specialized Services
Beyond the standard product offerings, the Burley Walmart Supercenter provides a range of specialized services that enhance customer convenience and cater to specific needs. These services are designed to make shopping more efficient and provide added value to the customer experience.
- Pharmacy: Dispenses prescription medications, offers consultations, and provides a range of over-the-counter medications and health-related products. The pharmacy staff is available to answer questions and provide assistance.
- Vision Center: Offers eye exams, eyeglasses, contact lenses, and related services. The Vision Center provides comprehensive eye care solutions.
- Auto Care Center: Provides tire services, oil changes, and other basic automotive maintenance. This center offers a convenient way to maintain vehicles.
- Photo Center: Offers photo printing services, passport photos, and other photo-related products. The Photo Center helps customers preserve and share their memories.
- Money Services: Provides services such as money transfers, bill payments, and check cashing. These services provide financial convenience for customers.
Product Selection Comparison: Burley vs. Larger City Walmart
The product selection at the Burley Walmart Supercenter, while extensive, may differ slightly from a typical Walmart in a larger metropolitan area. This is often due to variations in demand, regional preferences, and the specific demographics of the local community.
| Feature | Burley, ID Walmart | Typical Large City Walmart | Differences | Examples |
|---|---|---|---|---|
| Grocery Selection | Focus on local produce, basic staples, and popular brands. | Broader selection, including a wider variety of ethnic foods and specialty items. | Smaller selection of international foods; more emphasis on local and regional products. | More emphasis on Idaho potatoes and local dairy products. |
| Electronics | Standard selection of electronics, with a focus on popular brands and models. | Larger selection, including the latest gadgets and more niche products. | May have fewer high-end or specialized electronics. | Fewer options for high-end headphones; more basic TV models. |
| Clothing | Emphasis on practical clothing for everyday wear, including workwear and outdoor apparel. | Broader range of fashion-forward clothing and a wider variety of brands. | More focus on work and outdoor clothing, less emphasis on high fashion. | Larger selection of Carhartt and Wrangler clothing. |
| Seasonal Items | Focus on seasonal needs relevant to the local climate and community events. | Broader range of seasonal items catering to a wider variety of interests. | More emphasis on winter gear and outdoor recreation products. | Larger selection of snow shovels and hunting supplies. |
Local and Regional Products
The Burley Walmart Supercenter often carries a selection of local and regional products, reflecting the community’s unique character and supporting local businesses. This selection enhances the shopping experience and provides customers with the opportunity to discover and enjoy products made in their area. This demonstrates Walmart’s commitment to community engagement and supporting local economies.Examples of local or regional products available at the Burley Walmart Supercenter may include:
- Idaho Potatoes: Fresh Idaho potatoes in various sizes and varieties. This product is a staple in the region.
- Local Dairy Products: Milk, cheese, and yogurt from regional dairy farms. These products highlight local agricultural contributions.
- Regional Snacks: Chips, crackers, and other snacks made by regional food producers. These snacks offer a taste of the area’s culinary landscape.
- Local Honey: Honey from local beekeepers. This offers a sweet taste of the area.
- Hunting and Fishing Supplies: A selection of hunting and fishing gear, reflecting the outdoor recreation interests of the community.
Customer Experience and Store Operations at the Burley, ID Walmart
Navigating the Burley, ID Walmart should be a straightforward and pleasant experience for all shoppers. Understanding the store’s operational aspects, from hours of operation to checkout processes, allows customers to plan their visits effectively and maximize their time. Let’s delve into the details that shape the customer experience at this specific Walmart location.
Store Hours and Special Event Adjustments
Walmart in Burley typically operates with extended hours to cater to the community’s diverse needs. It’s designed to provide ample opportunity for shopping, whether it’s an early morning run for groceries or a late-night browse through the electronics section.Walmart generally opens its doors at 6:00 AM and closes at 11:00 PM. However, these hours are subject to change, especially during holidays and special events.For instance, during the holiday season, particularly leading up to Christmas, the store might extend its hours to accommodate increased shopping traffic.
Conversely, on holidays like Thanksgiving or Christmas Day, the store will likely operate with reduced hours or be closed entirely, allowing employees to spend time with their families.It’s always a good idea to verify the specific hours of operation before visiting, especially during holidays. Customers can easily find this information by:
- Checking the Walmart website or app for the Burley, ID location.
- Calling the store directly.
- Consulting local news outlets or social media channels, which often announce holiday hours.
Staffing Levels and Employee Feedback
The success of any retail operation hinges on its employees. The Burley Walmart, like other stores, aims to maintain adequate staffing levels to provide efficient service and a positive shopping environment. While specific staffing numbers can fluctuate based on seasonal demands and other factors, the store strives to maintain a consistent workforce.Employee reviews and feedback are crucial in understanding the workplace environment.
While accessing the exact number of employee reviews for the Burley location is challenging, a general understanding can be gleaned from broader online sources. These sources can offer insights into:
- Employee satisfaction with wages and benefits.
- The store’s management style and leadership.
- Opportunities for growth and development within the company.
- The overall work-life balance offered to employees.
It’s important to note that employee reviews are subjective and may not always reflect the experiences of every employee. However, they can provide a general sense of the store’s workplace culture and help prospective employees or customers gauge the overall environment.
Online Ordering, Pickup, and Delivery Services
Walmart has significantly invested in online services to enhance customer convenience. The Burley, ID location offers a variety of options for customers who prefer to shop online.The primary services include:
- Online Ordering: Customers can browse and purchase products through the Walmart website or mobile app. This provides access to the store’s entire inventory from the comfort of their homes.
- Pickup: The “Pickup” service allows customers to place an order online and pick it up at the store. Once the order is ready, customers can collect it at a designated pickup area, often with minimal wait times.
- Delivery: Walmart also offers delivery services, where orders are delivered directly to the customer’s doorstep. Delivery options may include same-day or next-day delivery, depending on the availability and the customer’s location.
These services are designed to save customers time and effort. The availability of these services can vary based on factors like product availability, delivery area, and the store’s operational capacity. Customers should check the Walmart website or app for specific details regarding these services in Burley, ID.
Checkout Processes and Options
The checkout experience is a critical touchpoint in the customer journey. Walmart in Burley offers a range of checkout options to accommodate different preferences and needs.The options typically include:
- Regular Checkout Lanes: These lanes are staffed by cashiers who assist customers with their purchases. The number of regular checkout lanes can vary based on the store’s size and customer traffic.
- Self-Checkout Lanes: Self-checkout lanes allow customers to scan and pay for their items independently. These lanes are designed to provide a faster and more convenient checkout experience, particularly for customers with a small number of items.
The number of checkout lanes, both regular and self-checkout, is adjusted based on anticipated customer volume. During peak hours, more lanes are usually opened to minimize wait times.Walmart constantly reviews and updates its checkout processes to improve efficiency and customer satisfaction. The introduction of self-checkout lanes, for example, has significantly changed the checkout landscape.
Competitive Landscape and Local Market Considerations
Navigating the retail scene in Burley, Idaho, means understanding the players in the game. Walmart Supercenter isn’t operating in a vacuum; it’s constantly vying for the attention and dollars of the community alongside other established businesses. Success hinges on recognizing these competitors, understanding the local preferences, and actively engaging with the needs of the Burley residents.
Comparison with Nearby Retail Stores
The Burley Walmart Supercenter faces competition from a variety of retailers. Understanding their strengths and weaknesses helps Walmart stay competitive.
| Retailer | Key Offerings | Walmart’s Competitive Advantages | Potential Challenges for Walmart |
|---|---|---|---|
| Albertsons | Full-service grocery, pharmacy, deli, bakery. | Wider selection of non-grocery items, lower prices on many goods, one-stop shopping convenience. | May struggle to compete with the specialized service and fresh produce quality of a dedicated grocery store. |
| WinCo Foods | Bulk foods, low prices, extensive grocery selection. | Broader product range, including general merchandise, pharmacy, and automotive services. | May not match WinCo’s prices on specific bulk items or the overall grocery experience. |
| Dollar General | Discounted household essentials, limited grocery items. | Larger selection, better pricing on name-brand items, one-stop shopping. | Dollar General’s convenience and value pricing on specific items present a challenge. |
| Local Hardware Stores | Hardware, home improvement supplies, lumber, and sometimes small appliances. | Comprehensive home goods and appliance selection, along with competitive pricing on some items. | Might lack the specialized knowledge and service found at local hardware stores. |
Adapting to Burley Community Needs
Walmart’s approach isn’t a one-size-fits-all strategy. They strive to adapt to the unique character of Burley and its residents.
- Product Selection: The store’s inventory likely reflects the local demographic and needs. This might mean stocking a wider selection of hunting and fishing gear, given the area’s outdoor recreation focus. They could also tailor their grocery selection to include items popular within the community’s diverse population.
- Community Events: Walmart often sponsors local events, such as school fundraisers or community festivals, building goodwill and brand recognition. They also support local sports teams.
- Local Partnerships: Collaborations with local farmers or businesses, perhaps featuring locally sourced produce or products, can resonate with customers who value community support.
- Employee Base: Hiring local residents creates jobs and fosters a sense of community ownership and understanding of local needs. This also can lead to better customer service.
Community Involvement and Charitable Activities
Beyond retail, the Burley Walmart actively participates in community initiatives, becoming an integral part of the local fabric.
- Donations to Local Organizations: Walmart frequently supports local schools, charities, and non-profit organizations through financial donations, grants, and in-kind contributions. This could include contributions to the local food bank.
- Associate Volunteerism: Walmart encourages its employees to volunteer their time and skills for community projects. This can range from park cleanups to supporting local events.
- Support for Veterans and Military Families: Walmart has national programs to support veterans, and this extends to the local level. They might offer discounts or host events to recognize and honor veterans in Burley.
- Environmental Initiatives: Walmart often implements sustainability practices, such as recycling programs and energy-efficient lighting, contributing to the community’s environmental consciousness.
Hypothetical Scenario: A New Competitor Arrives
Imagine a new discount grocery chain, let’s call it “Value Fresh,” opens a store directly across the street from the Burley Walmart. Value Fresh boasts lower prices on essential groceries and a streamlined shopping experience. How might Walmart respond?
Here’s how Walmart might react, adapting to the competitive landscape:
- Price Adjustments: Walmart would likely conduct a price analysis and adjust prices on key grocery items to remain competitive.
“Price matching or competitive pricing strategies are crucial in a competitive market.”
- Enhanced Marketing: Walmart would ramp up its marketing efforts, highlighting its wider selection of non-grocery items, its one-stop-shop convenience, and its community involvement. This might include advertising campaigns emphasizing the store’s role in the community.
- Improved Customer Experience: Walmart might focus on improving the customer experience, such as offering better customer service, shorter checkout lines, and enhanced store layout to make shopping easier and more enjoyable.
- Loyalty Programs: Introducing or enhancing a loyalty program to reward frequent shoppers and encourage them to choose Walmart over the new competitor.
- Strategic Partnerships: Walmart could form partnerships with local businesses or community organizations to offer special promotions or cross-promotional opportunities. This could involve, for instance, offering discounts to members of a local credit union.
Seasonal and Promotional Activities at the Burley Walmart

Burley’s Walmart Supercenter thrives on a dynamic calendar of seasonal promotions, transforming the shopping experience throughout the year. These events are carefully orchestrated to align with customer needs and preferences, creating a buzz of excitement and driving sales. The strategies employed are multifaceted, designed to capture the attention of local shoppers and foster a strong sense of community.
Typical Seasonal Promotions and Events
Walmart in Burley embraces the changing seasons with a vibrant array of promotions and events, catering to the diverse needs of its customers. These activities are strategically timed to coincide with holidays, seasonal changes, and local events, ensuring maximum engagement and impact.
- Back-to-School: A significant focus is placed on back-to-school shopping, featuring deep discounts on school supplies, clothing, electronics, and backpacks. This promotion typically begins in late July and extends through August, coinciding with the start of the school year. Store displays are transformed with colorful themes and product bundles to attract students and parents.
- Halloween: Halloween sees the store decked out in spooky decorations, costumes, and candy. The promotional efforts often start in early October, with a wide selection of costumes for all ages, themed party supplies, and an abundance of sweets.
- Thanksgiving: Thanksgiving promotions revolve around food, kitchenware, and home goods. Walmart offers deals on turkeys, side dishes, and cooking appliances. These promotions start well in advance of the holiday, allowing customers to plan and prepare.
- Christmas: Christmas is the most prominent season, with extensive decorations, gift items, and electronics on sale. The store is transformed into a winter wonderland, with a vast selection of toys, clothing, and home décor. Black Friday sales are a major event, drawing large crowds and offering significant discounts.
- Spring/Summer: Spring and summer promotions focus on outdoor living, gardening, and seasonal items. This includes patio furniture, lawn and garden supplies, and seasonal apparel. These promotions usually start in the spring and extend through the summer months.
- Local Events: Walmart also participates in and sponsors local events, such as the Cassia County Fair & Rodeo, and the Burley Spud Days, offering special promotions and community involvement.
Strategies for Holiday Marketing and Sales
Holiday marketing and sales strategies are carefully crafted to maximize customer engagement and sales. These strategies leverage a combination of visual merchandising, targeted advertising, and special pricing to create a compelling shopping experience.
- Early Promotion: Promotions often begin well in advance of the holiday to capture early shoppers and generate excitement.
- Themed Displays: The store is transformed with themed displays and decorations, creating a festive atmosphere.
- Competitive Pricing: Walmart offers competitive pricing on key holiday items, including doorbuster deals and special promotions.
- Online and In-Store Integration: Promotions are integrated across both online and in-store channels, allowing customers to shop conveniently.
- Product Bundling: Products are bundled together to create value and encourage larger purchases.
- Gift Guides: Gift guides are provided to help customers find the perfect gifts.
Methods for Advertising and Promoting Special Offers
Walmart employs a variety of advertising and promotional methods to reach local customers and communicate special offers. These methods are designed to be both informative and engaging, ensuring that customers are aware of the latest deals and promotions.
- Local Newspaper Ads: Traditional print advertising in local newspapers is used to announce sales and promotions.
- Circulars and Flyers: Weekly circulars and flyers are distributed to local households, highlighting featured products and discounts.
- Digital Advertising: Online advertising, including social media campaigns and targeted ads, is used to reach a wider audience.
- In-Store Signage: Eye-catching in-store signage and displays are used to highlight promotions and special offers.
- Email Marketing: Customers who sign up for email newsletters receive exclusive deals and promotions.
- Local Radio Advertising: Radio ads are broadcast to reach local listeners with promotional messages.
Examples of Past Promotional Campaigns and Their Effectiveness
Past promotional campaigns at the Burley Walmart have demonstrated the effectiveness of strategic marketing efforts. These examples showcase how Walmart leverages specific campaigns to drive sales and enhance customer engagement.
- Black Friday 2022: The Black Friday event in 2022 featured doorbuster deals on electronics, toys, and home goods, attracting a large crowd of shoppers. The store was well-prepared with ample staff, and the event was highly publicized through local media and online channels.
- Back-to-School 2023: The back-to-school campaign in 2023 offered discounts on school supplies and clothing, resulting in a significant increase in sales. Colorful displays and product bundles created an appealing shopping experience for students and parents.
- Thanksgiving Meal Deals: Thanksgiving meal deals, including discounted turkeys and side dishes, proved very popular. These promotions, advertised well in advance, helped customers plan their holiday meals.
- Christmas Toy Drive: A toy drive during the Christmas season, in partnership with local charities, showcased Walmart’s commitment to the community. This campaign not only boosted sales but also fostered goodwill.
Accessibility and Convenience at the Burley Walmart

Navigating a store should be a breeze for everyone, and the Burley Walmart strives to make that a reality. From dedicated parking to clear pathways, the goal is to create a welcoming and user-friendly shopping experience for all customers. Let’s delve into the specific features and considerations that contribute to this.
Accessibility Features for Customers with Disabilities
The Burley Walmart understands that providing a comfortable shopping experience means accommodating a variety of needs. They have several features in place to ensure accessibility.
- Designated Parking: Clearly marked parking spaces near the entrance are reserved for individuals with disabilities, ensuring easy access to the store.
- Ramp Access: Ramps are available at all entrances to eliminate any barrier for customers using wheelchairs, walkers, or other mobility aids.
- Wide Aisles: Aisles throughout the store are designed to be spacious, allowing for easy navigation with mobility devices. This minimizes the risk of congestion and ensures comfortable movement.
- Accessible Restrooms: Restrooms are equipped with features like grab bars, wider stalls, and lower sinks to facilitate independent use by individuals with disabilities.
- Assistive Devices: While specific availability can vary, stores often have wheelchairs or motorized carts available for customer use. Inquire at the customer service desk for details.
- Service Animals Welcome: Walmart welcomes service animals as defined by the Americans with Disabilities Act (ADA).
Availability of Public Transportation to the Store
Getting to Walmart shouldn’t be a challenge, and the store’s location and accessibility are often considered in this regard.
While specific public transportation routes and schedules can change, customers can often find accessible options to reach the Burley Walmart. Information on local bus routes, stops, and schedules is typically available through the local transit authority. Checking their website or contacting their customer service is the best way to get the most up-to-date information. Additionally, the store’s proximity to major roads and highways may also make it easily accessible by taxi or ride-sharing services.
Ease of Navigation Within the Store
Walmart’s layout and design are intended to guide customers efficiently.
The Burley Walmart employs several strategies to make the shopping experience intuitive and easy to navigate.
- Clear Signage: Large, easy-to-read signs are strategically placed throughout the store to direct customers to different departments and products. These signs often include both text and visual cues.
- Departmental Layout: Departments are generally organized in a logical manner, with related items grouped together. For example, the grocery section is typically located near the entrance, followed by health and beauty, and then general merchandise.
- Directional Aids: Maps and directories may be available at the entrance or throughout the store to help customers locate specific items. These aids are particularly useful for first-time visitors or those looking for less frequently purchased items.
- Seasonal Displays: Seasonal and promotional displays are often strategically placed in high-traffic areas to attract attention and encourage impulse purchases.
Customer Journey Map: Parking Lot to Checkout
Imagine a customer’s experience, step by step. Here’s a breakdown.
A customer’s journey from the parking lot to the checkout lane at the Burley Walmart is designed to be smooth and efficient. Here’s a step-by-step map:
- Arrival and Parking: The customer arrives at the parking lot and easily locates a designated accessible parking space, if needed. The spaces are conveniently located near the entrance, minimizing the walking distance.
- Entrance: The customer approaches the entrance, where they can utilize a ramp for easy access, if necessary. Automatic doors open, creating an effortless transition into the store.
- Navigation: Inside, the customer consults directional signage or a store map to locate desired items. Wide aisles and clear pathways allow for easy movement with a shopping cart or mobility device.
- Product Selection: The customer browses the shelves, easily finding products due to well-organized displays and clear labeling.
- Checkout: The customer proceeds to the checkout area, where they have a choice of self-checkout lanes or staffed registers. The lanes are designed to accommodate customers with mobility devices.
- Payment and Exit: The customer completes the transaction, gathers their purchases, and exits the store.