Walmart Holiday Commercial 2024 A Festive Look Ahead

Walmart holiday commercial 2024 – Walmart Holiday Commercial 2024 is more than just an advertisement; it’s a chance to peek into the heart of the holiday season, a time when families gather, traditions are rekindled, and the spirit of giving shines brightest. We’re not just anticipating a commercial; we’re anticipating an experience, a short film that encapsulates the year’s emotions and aspirations. The question isn’t just
-what* will be sold, but
-how* will the story unfold, and
-who* will we see represented on screen.

Imagine the warm glow of the Christmas lights, the scent of freshly baked cookies, and the excited chatter of children anticipating Santa’s arrival. This year, we’ll dive into the possible themes, explore the narrative threads, and consider the creative choices that could shape the next Walmart holiday commercial.

Let’s consider the possibilities: families sharing a meal, a community banding together to overcome a challenge, or perhaps a heartwarming tale of a simple act of kindness that spreads joy throughout the neighborhood. Think of the potential for product integration, the way Walmart might weave its offerings seamlessly into the story, making them part of the celebration. The goal is to craft a commercial that resonates deeply with the target audience, reflecting their values and aspirations.

We will look at visual styles, auditory elements, and promotional strategies. We’ll also examine the competitive landscape, comparing and contrasting past holiday commercials from Walmart’s rivals, to better understand how Walmart can create a unique, memorable experience for viewers. Finally, we will consider production and release strategies, and predict the impact of the commercial on Walmart’s brand and sales.

Anticipated Themes and Tone: Walmart Holiday Commercial 2024

Walmart’s 2024 holiday commercial is poised to navigate a complex emotional landscape, mirroring societal shifts while aiming for broad appeal. The tone will likely balance genuine warmth with a pragmatic understanding of current economic realities, striving to connect with viewers on a deeply personal level.

Emotional Tone

The anticipated emotional tone will likely emphasize optimism and resilience. The commercial will need to acknowledge the challenges many families face, such as rising costs and economic uncertainty, without dwelling on negativity. Instead, it will likely focus on the strength found in community and the enduring spirit of the holidays. Expect a tone that is encouraging and uplifting, aiming to create a sense of shared experience and hope.

Potential Themes

Walmart will likely weave together several core themes to resonate with its target audience. Each theme will be carefully crafted to reflect current societal values and priorities.

• Family: This remains a cornerstone. The commercial could showcase diverse family structures and dynamics, highlighting traditions, both old and new, and the importance of togetherness. For example, a scene might depict a multi-generational family gathering, with grandparents, parents, and children participating in a holiday activity like decorating a Christmas tree or preparing a traditional meal. This reinforces the idea of family as a source of comfort, support, and joy.

• Giving: The act of giving will be central. The commercial will likely feature scenarios where individuals and families are giving to each other and to those in need. This could include purchasing gifts, volunteering time, or simply offering a helping hand.
  

  “The spirit of giving is at the heart of the holiday season, and Walmart will likely emphasize this to resonate with consumers’ desire to contribute to something larger than themselves.”

  The visuals could include children donating toys to a local charity or a family surprising a neighbor with a thoughtful gift.

• Community: The importance of community will be emphasized. This could be achieved by showcasing local events, highlighting small businesses, or featuring acts of kindness within a neighborhood. This theme reinforces the idea that the holidays are a time for connection and belonging. For example, the commercial might depict a community Christmas tree lighting ceremony or volunteers organizing a food drive.

Integration of Diversity and Inclusion, Walmart holiday commercial 2024

Walmart will undoubtedly prioritize diversity and inclusion in its 2024 holiday commercial. This will extend beyond mere representation and aim for authentic storytelling that reflects the diverse experiences of its customer base.

• Visual Elements: Expect to see a wide range of ethnicities, ages, body types, and abilities represented in the cast. The commercial will likely feature families and individuals from various cultural backgrounds, celebrating diverse traditions and customs. For example, a scene could showcase a family celebrating Hanukkah alongside another family preparing for Christmas, visually demonstrating the beauty of cultural diversity.
• Narrative Elements: The storylines will be inclusive, featuring characters with disabilities, different gender identities, and diverse family structures. The commercial could address social issues in a subtle but meaningful way, promoting empathy and understanding. For example, a character with a physical disability might be shown participating in a holiday activity, showcasing inclusivity and breaking down stereotypes.
• Product Placement: The commercial will likely showcase a wide variety of products to appeal to different tastes and preferences, reflecting the diverse range of items available at Walmart.

Storytelling and Narrative Elements

Let’s craft a heartwarming holiday commercial storyline, ensuring it resonates with viewers through relatable characters and a compelling narrative arc, all centered around the joy of giving and the convenience of Walmart. This commercial aims to evoke a sense of warmth, family, and the magic of the holiday season.

Synopsis: The Accidental Gift

The commercial’s core revolves around a small-town community during the festive season. A young woman, Sarah, inadvertently receives a gift meant for her neighbor, Mr. Henderson, a kindly but slightly eccentric widower known for his love of Christmas lights. The gift is a high-tech smart home device. Initially confused, Sarah discovers Mr.

Henderson’s heartfelt Christmas list, which includes items like warm socks and a new coffee maker, highlighting his loneliness. This realization sparks an idea: she uses the smart home device, purchased at Walmart, to remotely manage Mr. Henderson’s Christmas lights, creating a spectacular display that brings joy to the entire neighborhood and ultimately, to Mr. Henderson himself.

Characters and Their Roles

The commercial features a cast of characters who drive the narrative forward and represent different aspects of the holiday spirit.

• Sarah: The protagonist, a young woman who is kind, thoughtful, and slightly clumsy. Her motivation is to do the right thing and spread holiday cheer. She represents the modern, tech-savvy shopper.
• Mr. Henderson: The secondary character, a lonely widower with a deep love for Christmas. His motivation is to feel connected to his community and experience the joy of the holidays. He embodies the classic image of holiday warmth and nostalgia.
• The Neighborhood: A collection of diverse individuals who represent the broader community. Their reactions to the Christmas light display highlight the communal joy and the impact of Sarah’s actions.

Scene Breakdown

The commercial unfolds through a series of carefully crafted scenes, designed to build emotional resonance and showcase the Walmart experience.

1. Scene 1: The Misdelivered Package (Setting the Stage)

Opens with a snowy street scene. Sarah receives a package from Walmart, addressed to Mr. Henderson, but delivered to her by mistake. The package is clearly marked as containing a smart home device. This sets up the initial conflict and introduces the setting.

2. Scene 2: Discovering the List (Building Empathy)

Sarah, curious, peeks through Mr. Henderson’s window and sees his handwritten Christmas list. It reveals his simple desires and his loneliness. The camera focuses on the list, which includes items available at Walmart. This builds empathy and establishes the motivation for Sarah’s actions.

3. Scene 3: The Walmart Solution (Showcasing the Product)

Sarah, at her computer, researches the smart home device. She discovers its capabilities, including remote control of Christmas lights. A quick montage shows her shopping at Walmart, easily finding all the items on Mr. Henderson’s list. This highlights the convenience and variety offered by Walmart.

4. Scene 4: The Light Show (Culmination and Joy)

Sarah remotely controls Mr. Henderson’s Christmas lights, transforming his house into a dazzling display. The entire neighborhood gathers, awestruck. Mr. Henderson watches from his window, visibly moved.

The lights dance in sync with a cheerful holiday tune. This is the emotional climax of the commercial.

5. Scene 5: The Gift of Connection (Resolution)

Sarah delivers the actual gifts to Mr. Henderson, including the socks and coffee maker, also purchased at Walmart. They share a warm moment of connection, and the neighborhood continues to enjoy the lights. The commercial ends with a shot of the Walmart logo and a holiday message. This provides a sense of closure and reinforces the theme of giving.

Visual and Auditory Elements

The visual and auditory elements are crucial components that will bring the Walmart holiday commercial to life. These elements will work together to create an immersive experience, enhancing the emotional impact and effectively conveying the commercial’s message. We’ll delve into the visual style, music, sound effects, and a key visual scene to illustrate how these elements can contribute to a memorable and engaging advertisement.

Cinematography and Visual Style

The visual style will be designed to evoke a sense of warmth, joy, and togetherness, reflecting the spirit of the holiday season. The cinematography will be carefully considered to create a visually appealing and emotionally resonant experience.

• Cinematography: The commercial will utilize a combination of camera techniques to capture the essence of the holiday season.
  • Wide shots: Will establish the setting, showcasing festive decorations, bustling stores, and the overall holiday atmosphere.
  • Medium shots: Will focus on the characters, highlighting their interactions, expressions, and the emotions they experience.
  • Close-ups: Will emphasize details, such as the sparkle of a gift, the warmth in a person’s eyes, or the texture of a holiday treat, creating a more intimate connection with the viewer.
• Color Palette: A vibrant and inviting color palette will be used, centered around the traditional holiday hues.
  • Warm colors: Reds, greens, golds, and oranges will dominate the scene, creating a feeling of comfort and cheer.
  • Accents: Cool colors, such as blues and silvers, will be strategically incorporated to provide contrast and visual interest, mimicking the sparkle of snow or the glow of holiday lights.
• Setting: The setting will play a pivotal role in establishing the commercial’s tone.
  • Walmart Stores: The commercial will feature both indoor and outdoor settings within Walmart stores. The interior will showcase the festive decorations, product displays, and the energy of holiday shoppers. The exterior may depict a winter wonderland scene, perhaps with snow-covered landscapes and holiday lights.
  • Homes: Scenes depicting families celebrating at home will showcase cozy interiors adorned with holiday decorations, emphasizing the themes of togetherness and family.

Music and Sound Effects

The strategic use of music and sound effects is essential for shaping the emotional impact of the commercial. They will work together to create a captivating auditory experience that complements the visuals.

• Music: The music selection will be a crucial element in setting the commercial’s tone.
  • Genre: A blend of genres will be employed, including instrumental versions of classic holiday carols, upbeat pop songs with a holiday theme, and original compositions designed to evoke feelings of joy, nostalgia, and warmth.
  • Tempo and Rhythm: The music will vary in tempo and rhythm to match the different scenes and emotional moments. Upbeat and lively music will be used for scenes of celebration and excitement, while softer, more melodic music will accompany scenes of family connection and reflection.
  • Integration: The music will be carefully timed to sync with the visuals, enhancing the emotional impact of key moments and creating a cohesive narrative.
• Sound Effects: Sound effects will be used to create a realistic and immersive experience.
  • Ambient Sounds: Background sounds, such as the chatter of shoppers, the rustling of wrapping paper, the crackling of a fireplace, or the sound of children laughing, will add depth and authenticity to the scenes.
  • Specific Sound Effects: Specific sound effects will be used to highlight key moments, such as the opening of a gift, the chime of a cash register, or the sound of sleigh bells, enhancing the commercial’s storytelling.

Key Visual Scene: The Family Gift Exchange

A pivotal scene will depict a family gathered around a Christmas tree, exchanging gifts. This scene will embody the commercial’s core message of togetherness and the joy of giving.

• Characters’ Appearance:
  • The family will be diverse, representing a variety of ages, ethnicities, and family structures, to reflect Walmart’s broad customer base.
  • They will be dressed in festive attire, such as cozy sweaters, holiday-themed pajamas, or stylish outfits suitable for the occasion.
  • Their expressions will be filled with genuine joy, anticipation, and warmth as they exchange gifts and interact with each other.
• Setting:
  • The scene will take place in a warmly lit living room, decorated with a beautifully adorned Christmas tree, twinkling lights, and festive ornaments.
  • A fireplace will be present, adding to the cozy atmosphere.
  • Wrapped gifts will be piled under the tree, showcasing the variety of products available at Walmart.
• Overall Mood:
  • The scene will be infused with a sense of joy, love, and connection.
  • The music will be soft and melodic, creating a feeling of warmth and nostalgia.
  • The lighting will be soft and inviting, with a focus on highlighting the characters’ expressions and the details of the gifts.

Product Integration and Promotion

This section focuses on strategically integrating Walmart products into the holiday commercial, enhancing brand visibility, and driving sales. It Artikels specific product selections, subtle placement techniques, and a comprehensive promotional strategy to maximize impact. The goal is to create a seamless and engaging experience for viewers, turning product awareness into purchase intent.

Product Selection and Rationale

Selecting the right products is crucial for the commercial’s success. The items chosen must resonate with the holiday season and reflect Walmart’s diverse offerings.

The following items are ideal for prominent placement:

• Electronics: Smart TVs, gaming consoles (like the latest PlayStation or Xbox models), and soundbars. The rationale is the high demand for these items during the holidays, appealing to a broad demographic, and showcasing Walmart’s competitive pricing.
• Toys: The newest popular toys, including those with licensed characters, interactive features, and educational value. This aligns with the tradition of gift-giving and targets children and parents.
• Home Goods: Festive decorations (Christmas trees, lights, ornaments), cozy blankets, and small kitchen appliances (like Instant Pots or air fryers). These products tap into the themes of holiday preparation, comfort, and entertaining.
• Apparel: Cozy sweaters, matching family pajamas, and winter coats. These are practical gifts and are perfect for highlighting Walmart’s fashion offerings.
• Gift Cards: Walmart gift cards. They are a versatile gift option that appeals to everyone.

Subtle Product Placement

Subtle product placement can make a significant impact without being overly intrusive. The following techniques can be used:

Incorporating products naturally into the storyline enhances the commercial’s appeal. For instance:

• The “Family Gathering” Scene: A family is shown decorating a Christmas tree with Walmart ornaments and lights. The camera subtly lingers on the products. The setting includes a kitchen with a countertop featuring an Instant Pot, ready for the holiday feast.
• The “Gift-Giving” Scene: A child excitedly unwraps a new gaming console from Walmart, or a teenager receives a new smartphone. The packaging is clearly visible, and the child’s reaction emphasizes the joy of the gift.
• The “Cozy Night In” Scene: A family is enjoying a movie night with a new smart TV and soundbar purchased from Walmart. They are wrapped in cozy blankets, also from Walmart.
• The “Holiday Shopping” Scene: A quick montage of people browsing through the Walmart aisles, showcasing a variety of products like toys, clothing, and decorations. This reinforces the idea that Walmart is a one-stop shop for all holiday needs.

Promotional Strategy and Social Media Campaign

A well-executed promotional strategy amplifies the commercial’s reach and impact. This involves leveraging social media and targeted advertising.

Key elements of the promotional strategy include:

• Hashtag: The primary hashtag for the campaign should be memorable and easy to use. For example, #WalmartHolidayJoy or #WalmartHolidayGifts. This will encourage user-generated content and track campaign performance.
• Social Media Campaign:
  • Pre-Launch Teasers: Release short video teasers on social media platforms (Facebook, Instagram, TikTok, X), hinting at the commercial’s theme and featuring product glimpses.
  • Commercial Launch: Promote the full commercial across all social media channels, with links to purchase products featured in the ad.
  • Influencer Marketing: Partner with relevant influencers to review and showcase Walmart products, incorporating the commercial’s hashtag. For example, a family-focused influencer could demonstrate the ease of setting up a Walmart Christmas tree.
  • Contests and Giveaways: Run contests on social media, encouraging users to share their holiday traditions using the campaign hashtag. Prizes could include Walmart gift cards or products featured in the commercial.
  • Interactive Content: Create interactive polls, quizzes, or filters on platforms like Instagram and TikTok, related to the commercial’s theme or products.
• Paid Advertising: Run targeted advertising campaigns on social media and search engines (Google, Bing) to reach specific demographics and interests. For example, target ads towards parents looking for toy deals or individuals searching for holiday decorations.
• In-Store Promotions: Coordinate in-store displays and promotions that align with the commercial’s featured products. This could include special holiday bundles, discounts, and gift-wrapping services.
• Email Marketing: Send targeted emails to Walmart customers, highlighting the products featured in the commercial and providing exclusive offers.

By implementing this promotional strategy, Walmart can effectively leverage the commercial to drive traffic, increase sales, and enhance its brand image during the holiday season.

Target Audience and Demographics

The 2024 Walmart holiday commercial aims to resonate with a broad yet specific audience. The primary target demographic is families with children, particularly those aged 25-54, representing the core consumer base for holiday shopping. This group is chosen because they are typically the decision-makers regarding household purchases, including gifts, decorations, and holiday meal essentials. Their influence extends beyond immediate family, often encompassing extended family members and friends.

Primary Demographic: Families with Children (25-54)

This demographic’s lifestyle is characterized by a blend of busy schedules and a desire for meaningful experiences. They value:

• Convenience: Time is a precious commodity, so they appreciate ease of shopping, both online and in-store. This is particularly relevant during the hectic holiday season.
• Value: Budget-consciousness is key. They seek deals, discounts, and competitive pricing to stretch their dollars, especially considering the added expenses of the holidays.
• Family Connection: The holidays are about creating memories and strengthening bonds. They prioritize family time, traditions, and the joy of giving.
• Authenticity: They are drawn to genuine storytelling and products that align with their values.

These individuals are often juggling careers, childcare, and household responsibilities, making them highly receptive to solutions that simplify their lives. Their interests include family activities, home décor, cooking, and finding the perfect gifts for loved ones.

Sub-groups and Appeal

The commercial’s success hinges on its ability to appeal to various sub-groups within the broader family demographic. Consider the following:

• Younger Families (25-35): Often starting families and establishing holiday traditions, this group is tech-savvy and heavily influenced by social media. They are drawn to visually appealing content, trend-driven products, and convenient online shopping options, including curbside pickup and fast shipping. The commercial should highlight the ease of finding gifts and essentials for their young children and immediate family. For example, a scene could depict a parent effortlessly ordering toys and decorations using the Walmart app.

• Established Families (36-45): With older children, this group prioritizes value and experiences. They are more likely to be planning larger family gatherings and seeking deals on electronics, appliances, and gift cards for older children and teens. The commercial should emphasize Walmart’s wide selection and competitive pricing, showcasing products that cater to various age groups and interests. A scene could feature a family enjoying a holiday meal, with products purchased from Walmart prominently displayed.

• Mature Families (46-54): Often with grown children and potentially grandchildren, this group focuses on gifting for others and creating lasting memories. They value quality, convenience, and a sense of community. The commercial should highlight Walmart’s ability to cater to diverse needs, from traditional gifts to experiences like travel or dining. This group also appreciates the ease of online shopping and home delivery.

  A scene might show grandparents purchasing gifts for their grandchildren, emphasizing the ease and convenience of Walmart’s services.

The commercial aims to offer a relatable and inclusive narrative, avoiding stereotypes and portraying diverse family structures. By understanding the varying needs and preferences of these sub-groups, the commercial can craft a message that resonates with a broad audience and drives holiday sales.

Competitive Landscape

The holiday commercial arena is a battlefield of heartwarming stories and irresistible offers. Understanding the strategies employed by competitors in previous years provides crucial insights for Walmart to craft a standout campaign. Examining their successes and failures allows us to identify opportunities for differentiation and ensure Walmart’s message resonates deeply with consumers.

Competitor Commercial Analysis

To better understand the competitive environment, we’ll examine two prominent holiday commercials from previous years, analyzing their strengths and weaknesses. This analysis will inform how Walmart can position its 2024 commercial for maximum impact.

• Competitor A: Target – 2022 “Gift of Togetherness”

  Target’s 2022 commercial, “Gift of Togetherness,” centered around a diverse group of people celebrating the holidays in various ways. It emphasized the joy of connection and shared experiences. The commercial featured a catchy jingle and vibrant visuals showcasing Target’s wide array of products, from toys to home décor.

  • Strengths: The commercial successfully tapped into the emotional desire for connection during the holidays. The diverse representation was inclusive and relatable to a broad audience. The upbeat music and cheerful visuals created a positive and memorable experience.
  • Weaknesses: While the commercial was heartwarming, it lacked a strong narrative arc. The focus on product variety, although extensive, might have diluted the emotional impact. The jingle, while catchy, may not have been memorable enough to stand out in a crowded advertising space.
• Competitor B: Amazon – 2021 “Kindness, the Greatest Gift”

  Amazon’s 2021 holiday commercial, “Kindness, the Greatest Gift,” told a heartwarming story of a young girl and her grandfather. The commercial focused on the power of connection and the importance of supporting others. It subtly integrated Amazon’s services, like delivery and gift options, into the narrative.

  • Strengths: The commercial delivered a powerful emotional message that resonated with viewers. The storytelling was well-executed, creating a strong narrative that captured attention. The integration of Amazon’s services felt natural and unobtrusive.
  • Weaknesses: The commercial’s focus on a single story might have limited its appeal to a broader audience. While emotionally resonant, it could have benefited from showcasing a wider range of products or services. The heavy emotional tone, although powerful, could have been perceived as overly sentimental by some viewers.

Walmart’s Differentiation Strategy

Walmart can differentiate its 2024 holiday commercial by focusing on value, convenience, and a unique storytelling approach. Here’s how:

• Value Proposition: Highlight Walmart’s commitment to offering affordable prices and deals. This can be achieved by showcasing specific product promotions and emphasizing the savings consumers can achieve. Consider using a “price-matching guarantee” as a prominent element to instill trust and confidence.
• Convenience: Emphasize the ease of shopping at Walmart, including online ordering, in-store pickup, and fast delivery options. The commercial could depict a family effortlessly navigating their holiday shopping, showcasing the convenience of Walmart’s services. Consider illustrating how the Walmart app simplifies the shopping experience, providing personalized recommendations and easy checkout.
• Unique Storytelling: Create a commercial that blends the emotional elements of connection with the practicality of holiday shopping. The narrative could follow multiple families, each facing unique holiday challenges, but all finding solutions at Walmart. The commercial could use humor and relatable scenarios to engage viewers.

Potential Viewer Reactions and Feedback

Walmart’s strategy is designed to generate positive reactions and build brand loyalty. Here’s what viewers might say:

• Positive Feedback:
  • “Wow, I didn’t realize Walmart had such great deals!”
  • “I love how easy it is to shop at Walmart, both online and in-store.”
  • “That commercial made me laugh and feel good. It really captures the spirit of the holidays.”
  • “I appreciate the focus on affordability, especially during these times.”
• Potential Concerns:
  • Some viewers might perceive the commercial as overly promotional if the focus on products overshadows the emotional narrative.
  • Viewers might find the commercial less effective if the storytelling feels forced or inauthentic.
  • There could be criticism if the diversity within the commercial feels tokenistic. Ensure genuine representation.
• Mitigation Strategies:
  • Balance product integration with a compelling emotional narrative.
  • Ensure the storytelling is genuine and relatable by using diverse characters and scenarios.
  • Thoroughly test the commercial with target audiences to gather feedback and refine the message.

Production and Release Strategies

Planning the launch of Walmart’s holiday commercial is crucial for maximizing its impact. We need a well-defined strategy to ensure it reaches the widest possible audience and generates the desired buzz. This includes carefully selecting release dates, choosing appropriate media platforms, and establishing a detailed production timeline.

Commercial Release Dates and Media Platforms

The holiday season’s success hinges on early and strategic promotion. Reaching the right audience at the right time requires a multi-faceted approach.

• Early November Launch: Aiming for the first week of November is ideal. This positions the commercial at the forefront of consumers’ minds as they begin their holiday planning. This aligns with the historical trend where retailers initiate holiday campaigns well before Thanksgiving, leveraging the extended shopping window.
• Television:
  • Primetime Slots: Secure spots during popular shows, especially those with family-oriented themes. This is a traditional approach that still yields significant reach.
  • Major Sporting Events: Leverage the high viewership of events like NFL games and college football to reach a broad demographic.
  • Cable Channels: Utilize a mix of general entertainment and lifestyle channels to target specific audience segments.
• Online Platforms:
  • YouTube: Launch the commercial on Walmart’s official YouTube channel and promote it through pre-roll ads on relevant videos.
  • Social Media: Utilize platforms like Facebook, Instagram, TikTok, and X (formerly Twitter). Create engaging content, including behind-the-scenes footage, user-generated content campaigns, and interactive elements.
  • Streaming Services: Partner with streaming platforms to run the commercial during popular shows and movies, offering targeted advertising.
• Digital Out-of-Home (OOH):
  • Billboards: Deploy digital billboards in high-traffic areas, including near Walmart stores and shopping centers.
  • Public Transportation: Utilize digital screens on buses and trains to reach commuters.
• Walmart.com and In-Store:
  • Website Promotion: Feature the commercial prominently on the Walmart website and app.
  • In-Store Displays: Utilize in-store screens and displays to showcase the commercial and related promotions.

Commercial Production Timeline

A well-defined timeline is essential to keep the production on track. This detailed schedule ensures each stage of the commercial’s creation, from pre-production to post-production, is completed efficiently and effectively.

1. Pre-Production (6-8 weeks prior to launch):
   • Week 1-2: Finalize the script, storyboard, and casting. Secure all necessary permits and locations.
   • Week 3-4: Film the commercial. Ensure all footage is captured to meet the creative brief.
   • Week 5-6: Begin the editing process, including sound design and visual effects.
   • Week 7-8: Review the initial edits, make revisions, and secure all necessary approvals.
2. Production (4-6 weeks prior to launch):
   • Weeks 1-2: Conduct initial editing of the commercial.
   • Weeks 3-4: Add final touches, including music, voiceovers, and visual effects.
   • Weeks 5-6: Obtain final approvals and prepare the commercial for distribution.
3. Post-Production (2-4 weeks prior to launch):
   • Weeks 1-2: Finalize all elements, including music, sound effects, and color correction.
   • Weeks 3-4: Prepare the commercial for distribution across various media platforms.

Impact on Walmart’s Brand Image and Sales

The commercial’s success can significantly influence Walmart’s brand perception and financial performance. Strategic planning and execution are vital to ensure a positive outcome.

• Enhanced Brand Image:
  • Emotional Connection: A heartwarming and relatable commercial can foster an emotional connection with consumers, leading to increased brand loyalty.
  • Positive Association: The commercial can associate Walmart with the joy and togetherness of the holiday season, improving its reputation.
  • Modern and Inclusive Messaging: The commercial should showcase a diverse range of people and families to reflect Walmart’s commitment to inclusivity.
• Increased Sales:
  • Driving Foot Traffic: The commercial can encourage consumers to visit Walmart stores and browse their products.
  • Boosting Online Sales: The commercial should drive traffic to Walmart’s website and app, increasing online sales.
  • Promoting Specific Products: The commercial should highlight key holiday products and promotions, driving sales for those items.
• Competitive Advantage:
  • Differentiation: A memorable and impactful commercial can differentiate Walmart from its competitors.
  • Market Share: The commercial can help Walmart gain market share during the crucial holiday season.
  • Customer Retention: A positive brand image can lead to increased customer retention and repeat business.