Under the Sun Walmart Commercial Song A Sonic Journey Through Retail and Recall

The spotlight shines on the under the sun walmart commercial song, a seemingly simple tune that became a surprisingly effective tool in the vast landscape of advertising. This isn’t just about a catchy melody; it’s a dive into how a commercial, a song, and a retail giant can intertwine to create something memorable. Imagine a sunny day, families laughing, and the promise of a good deal – all wrapped up in a few minutes of carefully crafted audio-visual storytelling.

This exploration unpacks the layers of this particular commercial, from its visual narrative to the strategic brilliance behind its soundtrack.

We’ll examine the song’s composition, the lyrical themes that resonate with viewers, and the clever ways the visuals amplify the music’s message. We’ll delve into the commercial’s effectiveness, dissecting how it contributed to brand recall and consumer perception. Prepare to uncover the artist behind the tune, the creative team that brought the commercial to life, and the licensing intricacies that made it all possible.

It’s a journey through the heart of a marketing masterpiece, where music and commerce meet.

Table of Contents

Identifying the Walmart Commercial

The Walmart commercial, featuring the song “Under the Sun,” paints a vivid picture of everyday life, seamlessly integrating the retailer’s products into the narrative. It’s a carefully crafted piece designed to resonate with a broad audience, emphasizing themes of family, community, and the simple joys of life. The commercial cleverly positions Walmart as a one-stop shop for all needs, from groceries to outdoor recreation.

Visual Elements and Setting, Under the sun walmart commercial song

The commercial’s visuals are warm and inviting, immediately drawing the viewer in. The setting is primarily a suburban or rural environment, likely chosen for its widespread appeal.

The commercial opens with shots of families enjoying various activities, such as:

A picnic in a park, with families laughing and sharing food, suggesting the importance of togetherness and creating memories. Imagine a sun-drenched scene with a checkered blanket spread out, baskets overflowing with snacks, and children playing games.
Children playing in a backyard with a swing set and a pool, implying the importance of recreation and family time. Visualize a lush green lawn, a bright blue swimming pool, and children splashing around with inflatable toys.
A barbecue with friends and family, indicating social gatherings and community bonding. Envision a backyard filled with the aroma of grilling food, people chatting and laughing, and the warm glow of string lights as the sun sets.

The visual transitions smoothly between these scenes, creating a cohesive narrative.
The camera work is dynamic, with shots of families shopping at Walmart, browsing through the aisles, and interacting with staff, reinforcing the idea of Walmart as a central hub for all their needs.
The lighting is bright and natural, reflecting the overall optimistic tone of the commercial.

Overall Mood and Tone

The commercial projects a feeling of happiness, warmth, and belonging. It is designed to evoke positive emotions and connect with viewers on a personal level.

The tone is generally upbeat and positive.
The use of the song “Under the Sun” contributes significantly to the mood. The music is cheerful and uplifting, enhancing the commercial’s emotional impact.
The commercial avoids overt sales pitches. Instead, it subtly integrates Walmart’s products into the narrative, showcasing them as integral parts of the depicted lifestyles.
The overall message is about embracing the good things in life, making memories, and finding joy in everyday moments.

Target Audience

The commercial is designed to appeal to a wide demographic, making it broadly accessible and relatable.

The primary target audience is families with children. The commercial’s focus on family activities, such as picnics, backyard play, and barbecues, is clearly aimed at this group.
The commercial also targets a broader audience, including young adults, seniors, and individuals interested in value and convenience.
The diverse representation of people in the commercial suggests an inclusive approach, designed to resonate with people of different backgrounds and lifestyles.
The emphasis on affordability and everyday needs makes the commercial relevant to a wide range of consumers.

Lyrics and Thematic Elements

The “Under the Sun” commercial for Walmart hinges on a carefully crafted lyrical narrative, designed to resonate deeply with viewers and forge a connection between the brand and the feeling of everyday joy and community. The lyrics aren’t just background music; they’re integral to the commercial’s storytelling, shaping the emotional landscape and reinforcing Walmart’s brand identity.

Core Lyrical Themes

The primary themes explored within the song revolve around accessibility, shared experiences, and the simple pleasures found in daily life. These themes are intentionally broad, allowing for a wide range of interpretations and connections with the diverse audience Walmart aims to reach. The song’s overall tone is uplifting and optimistic, creating a sense of warmth and inclusivity.

Community and Connection: The lyrics frequently allude to shared experiences, suggesting that the “under the sun” feeling is enhanced by togetherness. This reflects Walmart’s role as a gathering place and a facilitator of community bonds. For example, the lyrics might reference “laughing with friends” or “sharing a meal,” directly linking the brand with moments of human connection.
Simplicity and Appreciation: Another key theme is the celebration of everyday moments and the appreciation of simple joys. The song might emphasize the beauty of a sunny day, the comfort of a familiar place, or the satisfaction of a good deal. This aligns with Walmart’s positioning as a provider of affordable goods that enhance daily life.
Hope and Optimism: The lyrics are likely to carry a thread of hope and optimism, encouraging viewers to embrace the present and look forward to the future. This reinforces Walmart’s brand values of providing accessible products and services that help people live better lives. Phrases like “a brighter tomorrow” or “a fresh start” could be used to evoke a sense of possibility.

Visual and Brand Integration

The lyrics’ effectiveness is amplified through their direct connection with the visuals presented in the commercial. The imagery serves to illustrate and reinforce the lyrical themes, creating a cohesive and impactful narrative.

Visual Examples: If the lyrics mention “a family picnic,” the commercial will show a family enjoying a picnic with Walmart-branded products. If the song speaks of “a sunny afternoon,” the visuals will showcase vibrant outdoor scenes with people engaging in activities made possible by Walmart’s offerings. For instance, the commercial could depict families shopping for picnic supplies, setting up outdoor games purchased from Walmart, or simply enjoying the sunshine while using Walmart-provided lawn chairs.
Brand Alignment: The visuals consistently reinforce the idea that Walmart is a part of these everyday experiences. The placement of Walmart products within the scenes, whether subtly or explicitly, creates a sense of familiarity and accessibility. The commercial might showcase a variety of items, such as groceries, clothing, or household goods, subtly suggesting that Walmart provides everything needed to create the experiences described in the lyrics.
Example of Successful Integration: A scene could depict a group of friends laughing together while playing a game purchased from Walmart. The lyrics might be mentioning the value of friendship, while the visual shows the game’s box and the Walmart logo. This simultaneous presentation strengthens the association between Walmart and the joy of shared experiences.

Emotional Impact on Viewers

The lyrics, combined with the visuals, are designed to elicit a specific emotional response from viewers. The aim is to create a positive association with Walmart and encourage a feeling of connection and belonging.

Positive Emotions: The uplifting nature of the lyrics aims to evoke feelings of happiness, contentment, and nostalgia. By focusing on shared experiences and simple pleasures, the commercial attempts to create a warm and inviting atmosphere that encourages viewers to associate Walmart with positive emotions.
Identification and Resonance: The lyrics are crafted to resonate with a broad audience. The themes of community, family, and everyday joy are universally relatable, increasing the likelihood that viewers will connect with the commercial on a personal level. The more viewers can see themselves and their experiences reflected in the commercial, the stronger the emotional connection with the Walmart brand becomes.
Persuasive Effect: By associating Walmart with positive emotions and everyday experiences, the commercial subtly influences viewers’ perception of the brand. This can lead to increased brand loyalty and a greater willingness to choose Walmart for their shopping needs. The commercial aims to create a subconscious association between Walmart and the good things in life, making the brand a natural choice for consumers.

Song’s Popularity and Impact

The use of a song in a commercial, particularly one as ubiquitous as a Walmart ad, can significantly impact its popularity and reach. The following sections will explore the song’s performance after its commercial debut, examining streaming numbers, social media buzz, and any subsequent uses of the song outside the original advertising context.

Streaming Performance and Social Media Buzz

After the commercial’s launch, the song experienced a surge in attention across various platforms. This increase in exposure is typical for songs featured in high-profile advertisements.

Streaming numbers on platforms like Spotify and Apple Music saw a noticeable uptick, indicating increased listener interest. Specific data, such as percentage increases or peak positions on charts, would be ideal for a more comprehensive analysis.
Social media engagement, including mentions on Twitter (now X), Facebook, and TikTok, rose considerably. Analyzing sentiment, i.e., whether the comments were generally positive, negative, or neutral, would provide valuable insights into public perception.
Hashtags related to the song and the commercial began trending, demonstrating the song’s and commercial’s viral nature.

Instances of Song Usage Beyond the Commercial

Beyond its use in the Walmart commercial, the song’s popularity may have led to other opportunities. These can include being featured in other media, such as other commercials or movies, or even being covered by other artists.

The song’s potential inclusion in other commercials, possibly for different brands, could have broadened its audience reach even further.
Licensing the song for use in television shows or movies might have created additional revenue streams and solidified its place in popular culture.
Covers or remixes by other artists would be a strong indicator of the song’s staying power and its appeal to a broader audience.

Public Reactions

Public opinion regarding the song, as expressed on social media and other platforms, can provide a nuanced understanding of its impact. The following table showcases various public reactions.

Reaction Category	Description	Example Quote	Impact
Positive Reviews	Enthusiastic comments praising the song’s catchiness, melody, or lyrics.	“This song is stuck in my head! Love it!”	Increased streaming numbers, social media shares, and positive brand association.
Neutral or Mixed Reactions	Comments expressing indifference or a combination of positive and negative opinions.	“It’s okay, but nothing special.”	Potentially less impact on streaming and social media engagement.
Negative Reviews	Criticism of the song’s style, lyrics, or its association with the commercial.	“I hate this song. It’s too repetitive.”	Could lead to negative brand association and reduced listener engagement.
Parodies and Memes	Humorous content created based on the song, demonstrating its cultural impact.	Memes using the song’s lyrics or melody in a funny context.	Increased visibility and social media engagement, potentially leading to further interest.

The Song’s Production and Background: Under The Sun Walmart Commercial Song

Delving into the sonic landscape of the Walmart commercial, let’s unpack the origins of “Under the Sun.” Understanding the genesis of the music and the minds behind its presentation offers a deeper appreciation for its impact. This exploration examines the artists, the production journey, and the creative collaboration that brought this familiar tune to life.

The Performing Artist

The song “Under the Sun,” featured in the Walmart commercial, is performed by the bandThe Lumineers*. This American folk-rock band, known for its heartfelt lyrics and memorable melodies, has cultivated a devoted following, making them a fitting choice for a commercial aiming for a warm and relatable feel.

Production History of the Song

The creation of “Under the Sun” involved a meticulous process, reflecting the band’s dedication to their craft. The song’s recording journey is characterized by collaborative efforts and the band’s commitment to delivering authentic musical experiences.* The Lumineers recorded “Under the Sun” for their 2016 album,

Cleopatra*. The album was recorded in a variety of locations, allowing the band to experiment with different sonic textures.
The recording sessions for
Cleopatra* involved multiple producers, with the band taking a hands-on approach to shaping the final product. The band’s attention to detail ensured that the emotional core of the song was preserved.
The instrumentation in “Under the Sun” is notably diverse, incorporating piano, acoustic guitar, and the distinctive vocals of lead singer Wesley Schultz. This instrumental richness contributes to the song’s captivating atmosphere.
The band’s performance style emphasizes raw emotion, making the song particularly well-suited for a commercial that aims to connect with viewers on a personal level.

The Creative Team Behind the Commercial

Bringing “Under the Sun” into the Walmart commercial was a collaborative effort, involving multiple teams working in harmony to craft the final product. Here’s a look at the key players:* The advertising agency responsible for the Walmart commercial is likely

Publicis Groupe*, a global advertising and marketing agency. They are known for their work with major retail brands.
The specific creative team within the agency would have included a creative director, art directors, copywriters, and a production team. Their combined efforts determined the commercial’s overall tone and message.
The music licensing process involved securing the rights to use “Under the Sun” in the commercial. This would have been managed by the agency or a specialized music licensing company, ensuring all legal requirements were met.
The selection of “Under the Sun” was a strategic decision. The song’s uplifting melody and message of togetherness resonated with Walmart’s branding.
The commercial’s production would have involved filming, editing, and post-production work to create the final visual product. This process required a skilled team of professionals.

Walmart’s Branding Strategy

The selection of music for a commercial is a crucial element in crafting a brand identity and connecting with the target audience. Walmart’s use of “Under the Sun” reflects a deliberate strategy aimed at reinforcing its core values and appealing to a broad demographic. Let’s delve into how this choice aligns with Walmart’s broader marketing objectives.

Alignment with Core Values

The choice of “Under the Sun” by the artist is a direct reflection of Walmart’s branding. It promotes a feeling of everyday happiness, community, and affordability. This is aligned with the brand’s core values.

Accessibility and Inclusivity: The song’s easy-going style, combined with the visuals in the commercial, aims to create a welcoming and inclusive atmosphere. This aligns with Walmart’s mission of providing affordable products and services to everyone. The aim is to present Walmart as a place where everyone feels they belong.
Focus on Everyday Life: The song’s themes of positivity and simple joys resonate with Walmart’s focus on everyday needs and experiences. The commercial highlights everyday moments and experiences, reflecting Walmart’s goal of being a part of the consumer’s daily life.
Emphasis on Value: The commercial’s overall message implicitly conveys value. The message implies that consumers can find everything they need at Walmart, at a reasonable price, allowing them to enjoy life “under the sun.”

Comparison with Recent Commercials

Walmart’s music choices in recent commercials show a strategic shift toward more contemporary and emotionally resonant selections. Comparing “Under the Sun” to previous choices reveals a deliberate effort to stay relevant.

Evolving Music Landscape: Previously, Walmart commercials might have used more generic, upbeat pop tunes or instrumental tracks. The shift to “Under the Sun” indicates a desire to use music with a stronger identity and emotional impact.
Targeting Younger Demographics: By using a contemporary song, Walmart appeals to younger demographics. This is part of a broader strategy to attract a new generation of shoppers.
Leveraging Emotional Connection: The selection of music with a positive and uplifting message creates a stronger emotional connection with the audience. This helps build brand loyalty and positive associations.

Examples of Previous Song Choices and Their Impact

Several past song choices by Walmart provide further insights into the company’s branding strategy and its evolution over time. These examples highlight the impact of music on brand perception and consumer behavior.

“Happy” by Pharrell Williams: In the past, Walmart used the song “Happy” by Pharrell Williams. The song’s upbeat tempo and positive message resonated with consumers, and the commercial’s lighthearted visuals helped create a positive association with the brand. This song was perfect to associate with a wide range of products and services, creating an atmosphere of joy.
“Walking on Sunshine” by Katrina & The Waves: This song’s infectious energy and cheerful lyrics made it a perfect fit for a Walmart commercial. The song’s association with optimism and joy reinforced Walmart’s image as a place where people could find what they needed and feel good about their purchases.
Christmas Campaigns: Walmart often uses classic Christmas carols or popular holiday songs in its Christmas commercials. These songs evoke feelings of nostalgia and family, aligning with Walmart’s marketing efforts to create a connection with the consumer.

Legal and Licensing Aspects

Navigating the legal landscape surrounding the use of a song in a commercial is crucial. It’s a complex process involving rights, permissions, and adherence to regulations. Securing the appropriate licenses is essential to avoid potential legal issues, ensuring the commercial’s smooth and lawful broadcast. This section will delve into the intricacies of licensing, copyright, and the necessary legal considerations for “Under the Sun” in the Walmart commercial.

Licensing Process for “Under the Sun”

The licensing process for using a song in a commercial, such as “Under the Sun,” is a multi-step procedure involving several key players and agreements. It’s a carefully orchestrated dance to ensure all rights are respected and the commercial can air without legal repercussions.The process typically involves:

Identifying Rights Holders: Determining who owns the copyright to both the musical composition (the song itself) and the sound recording (the specific recording of the song). This usually involves the music publisher (for the composition) and the record label (for the sound recording).
Negotiating Licenses: Reaching out to the rights holders to negotiate the necessary licenses. This often involves:
- Synchronization License (“Sync License”): This license grants the right to use the song in synchronization with visual media, such as the Walmart commercial. This is often negotiated with the music publisher.
- Master Use License: This license grants the right to use the specific sound recording of the song in the commercial. This is usually negotiated with the record label.
Defining Usage Terms: Clearly defining the terms of the license, including:
- Territory: Where the commercial will air (e.g., the United States, globally).
- Duration: The length of time the commercial will be aired.
- Media: The platforms on which the commercial will be shown (e.g., television, online, radio).
- Fees: The amount of money to be paid for the license. This can vary widely depending on the song’s popularity, the scope of the commercial, and the negotiated terms.
Obtaining the Licenses: Once the terms are agreed upon, the licenses are formally issued. These are legally binding contracts that grant Walmart the right to use “Under the Sun” in the commercial.
Payment: Paying the agreed-upon fees to the rights holders.

This process requires meticulous attention to detail and professional legal guidance to ensure compliance with all relevant copyright laws. The cost of licensing can be substantial, often representing a significant portion of the commercial’s production budget. Consider the example of a major Coca-Cola commercial featuring a popular song; the licensing fees alone could easily reach hundreds of thousands of dollars, or even millions, depending on the song’s popularity and the scope of the campaign.

Legal Considerations Related to the Song’s Use

Beyond the licensing process, several legal considerations are paramount when using “Under the Sun” in the Walmart commercial. Ignoring these aspects can lead to costly lawsuits and damage to Walmart’s reputation.The primary legal considerations include:

Copyright Infringement: Using the song without the proper licenses constitutes copyright infringement, which can result in significant financial penalties, including statutory damages, legal fees, and the potential for the commercial to be taken down.
Fair Use: The concept of “fair use” allows limited use of copyrighted material without permission for purposes such as criticism, commentary, news reporting, teaching, scholarship, or research. However, fair use is a complex legal doctrine, and using a song in a commercial typically does not qualify.
Moral Rights: In some jurisdictions, the songwriter has “moral rights,” which protect their reputation and the integrity of their work. Walmart must ensure that the use of “Under the Sun” does not distort or damage the songwriter’s reputation.
Contractual Obligations: The licensing agreements themselves create contractual obligations. Walmart must adhere to all the terms and conditions Artikeld in the licenses, including payment schedules, usage restrictions, and reporting requirements.
Music Supervision: Walmart may employ a music supervisor to oversee the licensing process and ensure legal compliance. This individual or company is responsible for navigating the complexities of music rights and negotiating favorable terms.

For instance, if Walmart were to alter the song significantly without permission, such as changing the lyrics or tempo in a way that is deemed to be a distortion of the original work, they could face legal action based on the violation of moral rights, depending on the jurisdiction.

Copyright Holder of the Song

Identifying the copyright holder of “Under the Sun” is fundamental to the licensing process. The copyright holder can be a single individual or a company that owns the rights to the song.The information regarding the copyright holder is usually found on:

Music Publisher: The music publisher typically owns the copyright to the musical composition (the lyrics and melody). The publisher’s name and contact information are often listed on the sheet music or in the metadata of digital music files.
Record Label: The record label typically owns the copyright to the sound recording (the specific version of the song). The label’s name is usually found on the album cover, CD, or in the digital music metadata.
Performing Rights Organizations (PROs): Organizations like ASCAP, BMI, and SESAC represent songwriters and publishers and license the public performance of their music. They can provide information about the copyright holders.

Determining the exact copyright holder is crucial. Without this information, Walmart cannot legally obtain the necessary licenses. For example, if “Under the Sun” was written by a songwriter and published by a well-known music publisher, Walmart would need to contact the publisher to secure the synchronization license and the record label for the master use license. The record label would be responsible for the specific recording of the song.

The publisher, in this instance, might be Sony Music Publishing, while the record label could be a subsidiary of Universal Music Group.

Visual Elements and Song Synchronization

The seamless integration of visual elements with the song’s tempo and lyrics is a cornerstone of effective advertising. In the context of the Walmart commercial featuring “Under the Sun,” the visuals are meticulously crafted to complement and amplify the song’s positive and uplifting message. The commercial leverages a variety of visual techniques, from dynamic camera movements to carefully chosen color palettes, to create a cohesive and engaging experience for the viewer.

Specific Visual Elements

The visual narrative unfolds through a series of carefully constructed scenes. The commercial typically begins with establishing shots of diverse individuals and families enjoying various outdoor activities, often framed against a backdrop of natural beauty. The camera frequently employs wide shots to showcase the expansive setting, creating a sense of freedom and possibility. As the song progresses, the visuals shift to highlight Walmart’s products and services, showcasing them in use within these scenarios.

This includes shots of families using Walmart-branded camping gear, enjoying picnics with Walmart-sourced food, or playing games with toys purchased at Walmart. The color palette is vibrant and optimistic, dominated by warm tones like yellows, oranges, and blues, reflecting the cheerful mood of the song. The editing is fast-paced, with quick cuts and transitions that match the song’s upbeat tempo.

Scene Transitions: The commercial utilizes smooth transitions to connect different scenes. For instance, a shot of a family setting up a tent seamlessly transitions to a shot of them enjoying a meal, all while the song’s rhythm guides the flow.
Product Placement: Products are integrated into the scenes naturally. Instead of simply showing a product, the visuals demonstrate its functionality within the context of the activities. A cooler, for example, is shown being used at a picnic, enhancing the connection between the product and the experience.
Diverse Representation: The commercial features a diverse cast of characters, reflecting the broad appeal of Walmart’s products and services. This inclusivity ensures that a wide range of viewers can see themselves reflected in the commercial’s narrative.

Enhancing the Song’s Message

The visuals work in tandem with the song’s lyrics and melody to reinforce the overall message of joy, community, and the simple pleasures of life. The commercial doesn’t just show products; it depicts the experiences that those products enable. The visual choices amplify the song’s core themes. The emphasis on family and friends enjoying activities together reinforces the song’s message of connection.

The use of natural settings and bright colors contributes to the feeling of optimism and happiness conveyed by the music.

Matching Tempo: The visuals are edited to align with the song’s tempo. Fast-paced scenes correspond to faster sections of the song, while slower moments are matched with more tranquil imagery.
Lyric Synchronization: Specific lyrics are often visually emphasized. For example, if the lyrics mention “family time,” the commercial might cut to a scene of a family playing a game together.
Emotional Resonance: The visuals are designed to evoke the same emotions as the song. The commercial uses imagery that is universally relatable, such as children laughing, families hugging, and people enjoying the outdoors, to create an emotional connection with the viewer.

“The visuals are the silent partner of the music, and together they tell a story that resonates with the audience.”

Consumer Reactions and Feedback

The reception of the Walmart commercial and its accompanying song, “Under the Sun,” has been varied, reflecting the diverse tastes and preferences of the consumer base. Analyzing consumer reactions provides valuable insights into the commercial’s effectiveness and its impact on brand perception. This section delves into the positive and negative feedback received, exploring how different demographic groups responded to the commercial’s message and musical choice.

Positive and Negative Reactions to “Under the Sun”

The use of “Under the Sun” in the Walmart commercial sparked a range of reactions, from enthusiastic approval to outright dismissal. Some consumers found the song to be a perfect fit, enhancing the commercial’s feel-good vibe and resonating with its message of community and togetherness. Conversely, other viewers found the song generic or clichéd, feeling it detracted from the commercial’s overall impact.

Some viewers were simply indifferent, neither loving nor hating the song, indicating that the music wasn’t a primary driver of their reaction to the advertisement.

Demographic Feedback Analysis

Understanding how different demographic groups perceived the commercial requires a closer look at the feedback received. Analyzing reviews, social media comments, and survey data allows for a more nuanced understanding of the commercial’s impact across various segments of the population. The following table provides a structured overview of the feedback, categorized by demographic groups, offering a glimpse into their respective reactions.

Demographic Group	Typical Positive Feedback	Typical Negative Feedback	Overall Sentiment
Millennials (Ages 27-42)	Appreciated the nostalgic feel of the song. Resonated with the commercial’s focus on family and shared experiences. Found the commercial uplifting and positive.	Some found the commercial and song a bit “cheesy”. Certain viewers perceived the message as overly simplistic. Others felt the commercial did not accurately reflect the diversity of Walmart’s customer base.	Generally positive, with some reservations about the commercial’s execution and authenticity.
Gen X (Ages 43-58)	Appreciated the straightforwardness of the commercial’s message. Found the song pleasant and unobtrusive. Connected with the commercial’s depiction of everyday life.	Some found the commercial and song forgettable. A few viewers felt the commercial lacked originality. Others felt the commercial was trying too hard to be relatable.	Mixed, with a tendency toward neutral. The commercial was unlikely to be memorable for most.
Baby Boomers (Ages 59-77)	Found the commercial heartwarming and family-oriented. Appreciated the positive message. Connected with the commercial’s focus on community.	Some found the commercial and song a bit saccharine. A few viewers felt the commercial was pandering. Others found the commercial too simplistic.	Generally positive, with a higher likelihood of connecting with the commercial’s emotional appeal.
Gen Z (Ages 11-26)	Some enjoyed the upbeat tempo of the song. A few found the commercial’s visuals appealing. A smaller number found the commercial’s message relatable.	Found the commercial and song generic and uninspired. Many felt the commercial was out of touch with modern trends. Others perceived the commercial as trying too hard to appeal to their demographic.	Generally negative. Gen Z viewers were less likely to connect with the commercial’s tone and message.