New food at Walmart 2024 isn’t just about what’s on the shelves; it’s a culinary adventure, a journey into the heart of evolving tastes and the ever-changing landscape of our plates. Imagine strolling through aisles bursting with vibrant colors, tantalizing aromas, and the promise of delicious discoveries. This year, Walmart is rolling out the red carpet for a fresh wave of offerings, meticulously crafted to cater to the modern consumer.
From innovative grocery products that redefine convenience to prepared meals that save precious time, Walmart is aiming to become the ultimate destination for satisfying every craving. But that’s not all; this year is also about health, sustainability, and global flavors. So, buckle up, food lovers, because we’re about to explore the exciting world of what’s new and noteworthy at Walmart in 2024!
Walmart’s strategies for success include a laser focus on consumer preferences. They’re also strategically introducing new items through strategic marketing and promotions. The retailer is adapting to changing dietary needs and preferences by expanding its range of organic, plant-based, and health-focused options. The new product offerings also showcase a shift towards eco-friendly packaging and sustainable sourcing. This ensures that every bite is a step towards a healthier and more responsible way of eating.
We’ll dive into the details, from the ingredients and nutritional information of specific products to the in-store displays and marketing campaigns designed to capture your attention. Let’s see what’s cooking!
New Grocery Products
The shelves at Walmart are constantly evolving, and 2024 has brought a wave of exciting new grocery products designed to cater to diverse tastes and dietary needs. This year’s additions reflect current consumer trends, emphasizing convenience, health-consciousness, and innovative flavor profiles. We’ll delve into some of the most noteworthy new items, comparing them with the competition and highlighting their key features.
Innovative New Grocery Products
Walmart’s commitment to offering a wide array of options is evident in its latest grocery launches. Here are three innovative products that have captured the attention of shoppers:
- Plant-Based “Chicken” Nuggets: These nuggets offer a meat-free alternative that mimics the taste and texture of traditional chicken nuggets. They are designed to appeal to both vegans and meat-eaters looking to reduce their meat consumption.
- Pre-Portioned Smoothie Packs: Designed for convenience, these packs contain pre-measured fruits, vegetables, and sometimes protein powder, ready to be blended with liquid for a quick and nutritious breakfast or snack.
- Gourmet Flavored Popcorn Kernels: Elevating the humble popcorn, these kernels come in a variety of unique and sophisticated flavors, moving beyond the traditional butter and salt. Think truffle, rosemary and sea salt, or spicy chili lime.
Product Comparison with Competitors
Understanding how these new Walmart offerings stack up against similar products at competitor stores is crucial for consumers. The following table provides a comparison based on key factors:
| Product | Walmart Offering | Competitor 1 (e.g., Target) | Competitor 2 (e.g., Kroger) | Key Differentiators |
|---|---|---|---|---|
| Plant-Based “Chicken” Nuggets | Focus on affordability and family-friendly appeal, potentially lower price point. | May offer a wider range of plant-based brands and flavors, possibly including organic options. | Could prioritize private-label plant-based options, emphasizing value and consistent quality. | Walmart’s focus on price accessibility combined with good taste. |
| Pre-Portioned Smoothie Packs | Convenient packaging, likely offering a variety of flavor combinations. | Might feature more premium ingredients, such as exotic fruits or specific protein blends. | Could focus on specific dietary needs, such as low-sugar or high-fiber options. | Walmart’s focus on accessibility for various consumer needs. |
| Gourmet Flavored Popcorn Kernels | Wide variety of flavors at a competitive price, targeting a broad audience. | May feature artisanal brands with unique flavor profiles and premium ingredients. | Could emphasize organic and non-GMO options with a focus on specific flavor combinations. | Walmart’s strategy to cover a wide spectrum of popcorn tastes. |
Target Demographic
These new grocery products are designed to appeal to different segments of the consumer market. Understanding who these products are intended for is essential for effective marketing and sales.
- The plant-based “chicken” nuggets are primarily targeted at families with children, vegetarians, vegans, and health-conscious consumers. They also appeal to those looking to reduce their meat intake for environmental or ethical reasons.
- The pre-portioned smoothie packs cater to busy individuals, fitness enthusiasts, and anyone seeking a quick and healthy meal or snack. They are particularly attractive to those who value convenience and nutrition.
- The gourmet flavored popcorn kernels are aimed at snackers of all ages, particularly those seeking a more elevated and interesting snacking experience. They also appeal to people looking for alternatives to traditional snack options.
Ingredient and Nutritional Information: Pre-Portioned Smoothie Pack
Let’s take a closer look at the nutritional information of a sample pre-portioned smoothie pack, for example, a “Berry Blast” flavor. This example highlights the typical ingredients and nutritional profile.
Ingredients: Frozen strawberries, frozen blueberries, frozen banana, spinach, chia seeds, and a touch of natural sweetener.
Nutritional Information (per serving, blended with 1 cup of almond milk):
- Calories: 250
- Total Fat: 5g
- Saturated Fat: 0.5g
- Cholesterol: 0mg
- Sodium: 20mg
- Total Carbohydrate: 45g
- Dietary Fiber: 8g
- Total Sugars: 25g (includes naturally occurring sugars)
- Protein: 5g
- Vitamin C: 100% Daily Value
- Vitamin K: 30% Daily Value
Note: Nutritional information can vary slightly depending on the specific product and any added ingredients. Always refer to the product packaging for the most accurate details.
Advertisement: Gourmet Flavored Popcorn Kernels
Imagine a vibrant advertisement showcasing the gourmet flavored popcorn kernels.
Visual: A close-up shot of a bowl overflowing with perfectly popped, truffle-flavored popcorn. The popcorn is golden and fluffy, with visible flecks of truffle. A small, elegant glass bowl of popcorn kernels sits beside it, with the name “Walmart Gourmet Popcorn” elegantly displayed on the label.
Headline: “Elevate Your Snack Game with Walmart Gourmet Popcorn!”
Body: “Tired of the same old snacks? Walmart Gourmet Popcorn offers a world of flavor, from savory truffle to spicy chili lime. Our kernels pop up light and delicious, transforming movie night, game day, or any occasion into a gourmet experience. Available in a variety of exciting flavors, at prices that will make you smile. Find your favorite flavor today!”
Call to Action: “Visit your local Walmart or shop online now!”
Benefits Highlighted: The advertisement focuses on taste, variety, convenience, and value. It promises a superior snacking experience and encourages immediate action. The imagery evokes a sense of indulgence and sophistication, making the product appealing to a wider audience.
Health and Wellness Focused Food
Walmart is making a significant stride in 2024 by prioritizing health-conscious food choices. This reflects a growing consumer demand for options that support overall well-being, aligning with the evolving preferences of health-focused individuals. The commitment encompasses expanding the range of organic and plant-based products, alongside introducing innovative items designed to cater to diverse dietary needs.
Organic and Plant-Based Food Selections Comparison
Walmart’s shelves have seen a notable transformation in their organic and plant-based offerings. The shift underscores a dedication to providing accessible and affordable health-focused options for shoppers.
| Category | 2023 Offerings | 2024 Offerings | Key Changes |
|---|---|---|---|
| Organic Produce | Limited selection of core fruits and vegetables. | Expanded variety, including exotic fruits and seasonal vegetables. | Increased shelf space and broader sourcing, offering more choices. |
| Plant-Based Meat Alternatives | Fewer brands and product types (burgers, sausages). | Expanded selection with more brands and diverse products (ground “meat”, chicken alternatives, seafood alternatives). | Introduction of private-label plant-based options and competitive pricing. |
| Organic Pantry Staples | Basic staples like organic pasta and canned goods. | Broader range, including organic spices, sauces, and ready-to-eat meals. | Enhanced selection to cater to diverse dietary preferences and cooking styles. |
| Plant-Based Dairy Alternatives | Limited milk and yogurt options. | Wider variety, including milk, yogurt, cheese, and ice cream alternatives. | Focus on expanding flavor profiles and incorporating healthier ingredients. |
New Health-Focused Food Items and Benefits
The following are examples of newly introduced health-focused food items at Walmart, highlighting their nutritional advantages.
- Organic Quinoa & Vegetable Bowls: These ready-to-eat bowls are packed with organic quinoa, a complete protein source, and a variety of vegetables. The quinoa provides fiber and essential amino acids, promoting digestive health and muscle repair. The vegetables contribute vital vitamins and antioxidants.
- Plant-Based Protein Shakes: Available in various flavors, these shakes are formulated with plant-based protein sources like pea protein and soy protein. They provide a convenient way to increase protein intake, supporting muscle growth and satiety. They are also often fortified with vitamins and minerals, contributing to overall health.
- Organic Berry & Seed Trail Mix: This trail mix combines organic berries, which are rich in antioxidants, with seeds like chia and flax, which are excellent sources of omega-3 fatty acids and fiber. This combination supports heart health, improves brain function, and aids in digestive regularity.
Walmart Partnerships with Health and Wellness Brands
Walmart has strategically partnered with several health and wellness brands to enhance its offerings. These collaborations include exclusive product lines, co-branded items, and expanded shelf space for established health food companies. This creates a wider array of options and provides greater visibility for health-focused products. These partnerships are typically announced through press releases, social media campaigns, and in-store promotions, enhancing brand recognition and consumer trust.
Recipe: Organic Quinoa & Vegetable Bowl with Lemon-Herb Dressing
This recipe utilizes one of the new health-focused food items.
Ingredients:
- 1 container of Walmart’s Organic Quinoa & Vegetable Bowl
- 1 tablespoon extra virgin olive oil
- 1 tablespoon lemon juice
- 1 teaspoon chopped fresh herbs (parsley, dill, or chives)
- Salt and pepper to taste
Instructions:
- Heat the Organic Quinoa & Vegetable Bowl according to package directions.
- In a small bowl, whisk together the olive oil, lemon juice, and herbs. Season with salt and pepper.
- Once the quinoa bowl is heated, drizzle with the lemon-herb dressing.
- Serve immediately and enjoy a quick, healthy, and flavorful meal.
International and Ethnic Food Offerings
Walmart, ever a champion of bringing the world to your plate, has broadened its culinary horizons in 2024, introducing a vibrant tapestry of international and ethnic food offerings. This expansion reflects a growing demand for diverse flavors and a commitment to providing customers with access to authentic global cuisine. The aisles are now brimming with exciting new products, promising a delicious journey around the world, all within the familiar comfort of your local Walmart.
New International and Ethnic Food Items Introduced
The year 2024 saw a significant surge in international and ethnic food items gracing Walmart shelves. These additions cater to a wide range of tastes and preferences, from classic comfort foods to more adventurous culinary explorations. The focus has been on both ready-to-eat options for convenience and ingredients that allow customers to create their own global feasts at home.
Cuisines Represented in New Offerings
The diverse range of cuisines represented is truly impressive. Walmart’s 2024 international food selection reflects the evolving palates of its customers, offering dishes from various regions and culinary traditions. This allows shoppers to easily discover and enjoy the unique flavors of different cultures.
- Mexican: From traditional tortillas and salsas to pre-marinated meats for tacos and fajitas, the Mexican section is a fiesta of flavors.
- Asian: A rich variety of options is available, including noodles, sauces, and frozen dumplings. The assortment spans across multiple Asian countries like China, Japan, Korea, and Thailand.
- Italian: Fresh pasta, sauces, and pre-made Italian dishes have expanded to meet consumer demand.
- Indian: Spices, ready-to-eat curries, and naan breads offer a taste of India.
- Middle Eastern: Hummus, falafel, and various other Middle Eastern ingredients make an appearance.
- European: German sausages, French pastries, and other European delights.
Specific International Food Products and Their Origins
Here are three examples of specific international food products recently introduced, along with their origins:
- Kimchi Jjigae Soup: Originating from Korea, this spicy and flavorful soup is a staple in Korean cuisine. It typically includes fermented kimchi, tofu, and various vegetables, providing a complex and satisfying taste.
- Argentine Chimichurri Sauce: This vibrant green sauce hails from Argentina and is a blend of fresh herbs, olive oil, vinegar, and spices. It is often used as a marinade or condiment for grilled meats.
- Chicken Tikka Masala: Although its exact origins are debated, Chicken Tikka Masala is a popular Indian dish, particularly in the UK. It features marinated chicken pieces in a creamy tomato-based sauce, flavored with a blend of aromatic spices.
Pricing Comparison of International Food Items
To provide a clearer picture of the value offered, here’s a comparison of pricing for selected international food items at Walmart compared to those of its competitors. The data is based on average prices, and it is important to note that prices can fluctuate.
| Product | Walmart Price (USD) | Competitor A Price (USD) | Competitor B Price (USD) |
|---|---|---|---|
| Frozen Dumplings (Asian) | $6.98 | $7.49 | $7.29 |
| Chimichurri Sauce (Argentine) | $4.48 | $4.99 | $4.79 |
| Chicken Tikka Masala (Indian) | $8.98 | $9.99 | $9.49 |
“This table shows that Walmart generally offers competitive pricing, often lower than or on par with its competitors, making international foods more accessible to a wider audience.”
Customer Review/Experience
Imagine this: Maria, a busy working mom, was craving a taste of her childhood in Mexico. She discovered a new brand of authentic Mexican tortillas at Walmart.”I was skeptical at first,” Maria shared, “because sometimes store-bought tortillas just don’t compare. But these were amazing! They tasted just like my abuela used to make. I made tacos for my family, and they were a huge hit.
It was like a little piece of home, and so convenient.”
Sustainable and Eco-Friendly Food Initiatives
Walmart is stepping up its game, not just in providing delicious new food options, but also in making sure those options are kinder to our planet. The commitment extends beyond taste and convenience, aiming to create a food system that’s both enjoyable and environmentally responsible. This involves everything from sourcing ingredients responsibly to minimizing the impact of packaging.
Incorporating Sustainable and Eco-Friendly Practices
Walmart’s dedication to sustainability is multifaceted, encompassing numerous initiatives. These efforts are designed to reduce the environmental footprint of their food offerings. They focus on everything from the farm to the shelf, aiming for a more circular and less wasteful system.
Environmentally Friendly Packaging Design
The packaging of new food products reflects a significant shift towards sustainability.
- Reducing the amount of packaging materials used.
- Prioritizing the use of recycled and recyclable materials.
- Exploring innovative packaging solutions, such as plant-based alternatives.
“Our goal is to create packaging that is not only functional but also contributes to a healthier planet.”
Sustainably Sourced Ingredients
The selection of ingredients is a cornerstone of Walmart’s eco-friendly approach. This involves a commitment to sourcing from suppliers who share a dedication to sustainable practices.
- Wild-Caught Salmon: Sourced from fisheries certified by the Marine Stewardship Council (MSC). These fisheries are assessed to ensure they are sustainable and do not harm the ocean ecosystem. The salmon are harvested using methods that minimize bycatch, which is the unintentional capture of other marine life.
- Organic Produce: Sourced from farms that adhere to organic farming practices, avoiding synthetic pesticides and fertilizers. This reduces the impact on soil health and water quality. The farms are inspected regularly to ensure compliance with organic standards.
- Fair Trade Coffee: Sourced from cooperatives that ensure fair wages and safe working conditions for farmers. Fair Trade certification also promotes environmental sustainability through practices like responsible water management and biodiversity conservation.
Certifications and Labels for Sustainable Food Products
Consumers can easily identify sustainable food choices thanks to a variety of certifications and labels.
- Marine Stewardship Council (MSC): Certifies seafood from sustainable fisheries. The blue MSC label indicates that the seafood has been harvested in a way that minimizes environmental impact.
- USDA Organic: Indicates that a product has been produced according to strict organic standards, avoiding synthetic pesticides and fertilizers. This certification supports soil health and biodiversity.
- Fair Trade Certified: Guarantees fair wages and safe working conditions for farmers and promotes environmentally sustainable practices. The Fair Trade label assures consumers that the product supports ethical sourcing.
Supply Chain of a Sustainable Food Item
Let’s trace the journey of a specific sustainably sourced food item: organic blueberries.
The journey begins on a family-owned organic blueberry farm. Imagine rolling hills covered in lush blueberry bushes, buzzing with bees, essential for pollination. The farmers meticulously cultivate the soil, avoiding synthetic fertilizers and pesticides. Instead, they use compost and natural methods to nourish the plants and control pests. A network of irrigation systems, carefully managed, ensures the plants receive the right amount of water.
The blueberries are harvested by hand, ensuring only the ripest berries are picked. They are then gently sorted and packed into recyclable containers. These containers are designed to protect the delicate fruit during transport.
The packed blueberries are transported by refrigerated trucks to a distribution center. The trucks are optimized for fuel efficiency, minimizing emissions. At the distribution center, the blueberries are stored in a climate-controlled environment to maintain their freshness. From there, they are delivered to Walmart stores across the country.
Upon arrival at the store, the blueberries are placed in the produce section, clearly labeled with their organic certification. Consumers can purchase the blueberries, knowing they are supporting a sustainable and ethical food system. The packaging is designed to be easily recyclable, encouraging consumers to dispose of it responsibly after enjoying the berries.
Seasonal and Limited-Time Offerings: New Food At Walmart 2024
Walmart understands the allure of the fleeting, the thrill of the “now,” and the joy of a perfectly timed treat. They cleverly leverage this by curating seasonal and limited-time food offerings throughout the year, capitalizing on consumer anticipation and driving sales. These offerings not only cater to specific holidays and events but also introduce fresh flavors and concepts, keeping the shopping experience dynamic and exciting.
Seasonal and Limited-Time Food Offerings Available at Walmart in 2024, New food at walmart 2024
Walmart’s shelves are constantly evolving, and the seasonal selections are a vibrant reflection of this. Expect to see a flurry of themed products coinciding with major holidays, cultural celebrations, and even sporting events. Think beyond the predictable and prepare for innovative collaborations and exclusive product lines. The beauty of these offerings is their inherent ability to generate buzz and encourage impulse purchases.
Marketing Strategies Used to Promote Seasonal Items
Walmart’s marketing machine is a well-oiled engine, and its approach to seasonal items is particularly effective. They utilize a multi-pronged strategy that includes in-store displays, digital advertising, social media campaigns, and strategic partnerships.* In-Store Displays: Eye-catching displays are strategically placed throughout the store, often at the entrance or in high-traffic areas. These displays are designed to capture attention and highlight the seasonal items, creating an immediate sense of urgency.* Digital Advertising: Targeted online ads and email marketing campaigns are deployed to reach specific customer segments, showcasing the seasonal offerings and driving traffic to both the physical stores and the online platform.* Social Media Campaigns: Engaging content, including photos, videos, and interactive contests, is used to build excitement and encourage sharing on social media platforms.
Influencer collaborations are also a common tactic to amplify reach and credibility.* Strategic Partnerships: Collaborations with popular brands and influencers create unique product offerings and expand marketing reach. Limited-edition packaging and exclusive recipes are often part of these partnerships.
Examples of Seasonal Food Products and Their Associated Holiday or Event
Walmart’s seasonal offerings are diverse, catering to a wide range of tastes and preferences. Here are three compelling examples:* Pumpkin Spice Everything (Fall/Halloween): From pumpkin spice lattes and muffins to cookies and even dog treats, Walmart embraces the pumpkin spice craze with a comprehensive range of products, capitalizing on the popularity of the fall season.
Valentine’s Day Candy and Treats (Valentine’s Day)
Heart-shaped chocolates, candies, and festive baked goods fill the shelves, creating a sweet and romantic atmosphere in the lead-up to Valentine’s Day.
BBQ Grilling Essentials (Summer/Memorial Day/4th of July)
Walmart stocks up on grilling meats, sauces, and sides to cater to summer barbecues and celebrations.
Comparison of the Pricing of the Seasonal Offerings with Standard Items
Pricing is a critical element in the success of seasonal items. Walmart strategically balances competitive pricing with the premium associated with limited-time offerings.
| Item | Seasonal Item | Price | Standard Item (Comparable) | Price |
|---|---|---|---|---|
| Pumpkin Spice Latte Mix | Great Value Pumpkin Spice Latte Mix (Limited Edition) | $3.98 | Great Value Latte Mix (Standard) | $3.48 |
| Valentine’s Day Chocolate Box | Heart-Shaped Box of Chocolates (Assorted) | $9.98 | Box of Chocolates (Assorted) | $7.98 |
| BBQ Sauce | Limited Edition BBQ Sauce (Smoked Bourbon Flavor) | $2.98 | Standard BBQ Sauce | $2.48 |
| Seasonal Pie | Pumpkin Pie (Fresh Baked) | $7.98 | Apple Pie (Fresh Baked) | $7.98 |
The pricing strategy often reflects the higher cost of ingredients or the specialized packaging associated with the seasonal items, while remaining competitive and accessible to Walmart’s diverse customer base.
Social Media Post Promoting a Seasonal Food Item
Here’s a sample social media post designed to generate excitement around a seasonal offering: Image: A vibrant photo of a freshly baked pumpkin pie, adorned with whipped cream and a sprinkle of cinnamon, sitting on a rustic wooden table with fall foliage in the background. The lighting is warm and inviting. Caption: 🍂 Fall is in the air, and so is the delicious aroma of our NEW Great Value Pumpkin Pie! 🥧 Get your slice of autumn bliss before it’s gone! Freshly baked and bursting with flavor, it’s the perfect treat for your cozy gatherings.
Hurry in, because this seasonal sensation won’t last long! #Walmart #PumpkinPie #FallFlavors #LimitedTimeOnly #SeasonalTreats #GreatValue
Pricing and Value Proposition
Walmart’s commitment to providing affordable and accessible groceries is a cornerstone of its business model. The company continually seeks to offer competitive pricing on all its products, including the new food items, ensuring value for its customers. This strategy involves a combination of factors, including efficient supply chain management, strategic sourcing, and a focus on operational efficiency. The ultimate goal is to make healthy and delicious food options available to everyone, regardless of their budget.
Walmart’s Pricing Strategy
Walmart’s pricing strategy for the new food items is multifaceted, designed to attract and retain customers. The retailer often employs a “Everyday Low Price” (EDLP) strategy, which means offering consistently low prices on a wide range of products, eliminating the need for frequent sales or promotions. This approach simplifies the shopping experience and provides customers with the assurance that they are getting a good deal every time they shop.
Walmart also leverages its immense purchasing power to negotiate favorable terms with suppliers, allowing it to offer competitive prices. This includes bulk purchasing and direct sourcing from manufacturers, further reducing costs. Additionally, the company frequently introduces its own private-label brands, such as Great Value and Marketside, which are often priced lower than national brands while maintaining comparable quality.
Price Comparison with Competitors
Price comparisons are a crucial aspect of Walmart’s value proposition. Walmart actively monitors the prices of its competitors and adjusts its pricing to remain competitive. This involves regular market research and analysis to ensure that its prices are aligned with those of other major retailers. To illustrate this, here is a comparison of a specific product at Walmart versus a competitor.
| Product | Retailer | Price | Unit Price |
|---|---|---|---|
| 16 oz. Organic Whole Wheat Pasta | Walmart | $1.48 | $0.09 per oz. |
| 16 oz. Organic Whole Wheat Pasta | Target | $1.79 | $0.11 per oz. |
This comparison, though hypothetical, demonstrates Walmart’s potential to offer lower prices, providing significant savings for consumers. This difference, although seemingly small, can add up to substantial savings over time, especially for families who purchase groceries regularly.
Value-Added Features and Promotions
Walmart enhances the value proposition of its new food offerings through various promotions and value-added features. These features are designed to attract customers and encourage repeat purchases.
- Bundle Deals: Offering discounts when customers purchase multiple items from a specific category, such as “Buy two get one free” deals on snack foods or pre-packaged meals.
- Rollback Pricing: Implementing temporary price reductions on select items to drive sales and create excitement. These rollbacks are often advertised prominently in-store and online.
- Loyalty Programs: Integrating the Walmart+ membership program, which provides benefits like free delivery on orders over $35, fuel discounts, and early access to deals, creating an incentive for customers to shop more frequently.
- Digital Coupons: Providing digital coupons through the Walmart app and website, allowing customers to save money on specific products or brands.
- Money-Back Guarantees: Offering money-back guarantees on select products to build customer trust and confidence.
These promotions and features are strategically designed to provide additional value and enhance the overall shopping experience.
Walmart’s Position as an Affordable Food Provider
Walmart strategically positions itself as a provider of affordable and accessible food options, emphasizing its commitment to serving a diverse customer base. This positioning is supported by several key factors. Walmart’s vast network of stores, including locations in both urban and rural areas, ensures that its products are accessible to a wide range of consumers. The company’s commitment to EDLP, combined with its strategic sourcing and operational efficiency, allows it to offer competitive prices on a wide variety of food items.
Walmart’s private-label brands play a crucial role in its affordability strategy, offering quality products at lower prices than national brands. This combination of factors reinforces Walmart’s position as a provider of affordable food options, making it a go-to destination for budget-conscious consumers. The retailer consistently reinforces this message through its advertising and marketing campaigns, emphasizing the value and savings that customers can expect when shopping at Walmart.
