Who sings the new Walmart commercial song? Unveiling the Music Behind the Ads

Who sings the new walmart commercial song – Who sings the new Walmart commercial song? That earworm, that catchy tune, that perfect background music for your shopping inspiration – it’s a mystery we’re about to solve! From the moment the commercial hits your screen, a quest begins. You find yourself tapping your foot, humming along, and, of course, wondering, “Who
-is* that?” We’ll delve into the world of advertising music, where every note is carefully chosen to grab your attention and subtly influence your choices.

Prepare to become a music detective, armed with knowledge and ready to crack the code of the commercial’s soundtrack.

The journey begins with dissecting the commercial itself. What’s the core message? What genre does the song fit into? Is it a bouncy pop anthem, a soulful ballad, or something entirely unique? We’ll analyze the lyrics, the tempo, and any distinctive musical phrases that might provide clues.

Then, we’ll become digital sleuths, exploring the best strategies for identifying the song, from crafting the perfect search query to scouring online resources dedicated to commercial music. Think of it as a musical treasure hunt, with the artist and song title as the ultimate prize.

Table of Contents

Identifying the Song in the Walmart Commercial

It’s time to delve into the sonic landscape of the latest Walmart commercial, dissecting its message, genre, tempo, and memorable musical moments. The goal is to provide a comprehensive understanding of the song’s characteristics.

Commercial’s Primary Message

The commercial aims to showcase Walmart’s commitment to providing a diverse range of products at affordable prices, emphasizing convenience and value for its customers. The visuals often depict families and individuals happily shopping for various items, highlighting the ease of finding what they need. The underlying message promotes Walmart as a one-stop-shop that caters to different needs and budgets. The overall tone is positive and inviting, reinforcing Walmart’s brand image as a place where everyone can find something they love.

Song’s Genre and Tempo

The song typically falls into the pop or upbeat folk-pop genres. The tempo is generally moderate to fast, designed to create an energetic and optimistic feel. This tempo complements the commercial’s visuals, matching the pace of shoppers browsing and the overall feeling of excitement and discovery. The music’s rhythm is carefully crafted to be catchy and memorable, encouraging viewers to associate Walmart with positive experiences.

Prominent Lyrics or Musical Phrases

The lyrics are generally simple and repetitive, making them easy to remember and sing along to. Often, the lyrics focus on themes of community, togetherness, and finding value.

“Making memories, every day.”

This phrase is a prime example of the type of feel-good message often employed. Another phrase might highlight the range of products available.

“From groceries to games, we’ve got it all.”

This emphasizes the store’s versatility. The music itself usually includes catchy hooks and a build-up towards a chorus that reinforces the commercial’s core message. The musical phrases are designed to be easily accessible, resonating with a wide audience. The overall musical structure supports the commercial’s visual storytelling, enhancing the emotional connection with the viewer.

Song Information Research

Embarking on the quest to unearth the musical gem from a Walmart commercial requires a blend of detective work and technological savvy. The following strategies and resources will guide you through the process, transforming you from a casual listener to a music identification aficionado.

Identifying Songs from Commercials: Effective Strategies

Uncovering the title and artist of a song used in a commercial necessitates a methodical approach. Consider these steps to maximize your chances of success.First, actively listen to the commercial. Pay close attention to the musical arrangement, the lyrics (if any), and the overall vibe of the song. Take note of any distinct instrumental features or vocal characteristics. This detailed observation is crucial for later searching.Next, employ the power of audio recognition apps.

These applications, such as Shazam, SoundHound, and Google Assistant’s “What’s Playing” feature, are designed to identify songs playing in the background. Simply activate the app and hold your device near the source of the commercial while it’s playing. These apps often provide instant results, identifying the song’s title and artist.If audio recognition fails, delve into the world of online searches.

Begin by searching for lyrics, even if you only know a few words. Use quotation marks around phrases to ensure precise results. If you know the commercial’s product or theme, incorporate those s into your search.Furthermore, explore the commercial’s digital footprint. Often, the commercial will be available on platforms like YouTube or Vimeo. Check the video description for song credits, which are sometimes included.

Social media channels associated with the brand might also provide information.Finally, consider contacting the brand directly. Many companies have customer service channels that can provide information about the music used in their commercials. This method is especially useful when other methods yield no results.

Crafting Effective Search Queries

The effectiveness of your online search hinges on the precision of your search query. The goal is to provide enough information to narrow down the results while avoiding overly restrictive criteria.A strong search query combines several key elements. Begin with the lyrics, if available. Use quotation marks around the specific lyrics to search for exact phrases. Supplement the lyrics with relevant s, such as the product name or the commercial’s overall theme.For instance, if you recall a line from a Walmart commercial featuring a specific type of product, you could construct a query like this:

“shopping made easy” Walmart commercial product name

If you are unsure of the exact lyrics, you can still craft a useful query. Include descriptive words about the song’s genre, tempo, and vocal style. For example:

upbeat pop song Walmart commercial summer theme

Remember to experiment with different combinations of s and phrases to refine your search. Consider using variations of the lyrics or adding the brand name to your search.

Online Resources for Commercial Music Information

The digital realm is teeming with resources dedicated to identifying and cataloging music used in commercials. These platforms offer a wealth of information, from song titles and artists to the commercials themselves.

Commercial Music Websites: Several websites specialize in tracking music used in commercials. These sites often feature searchable databases, allowing you to browse by brand, product, or song title. Examples include Tunefind and Adtunes.
YouTube and Video Sharing Platforms: YouTube is a treasure trove of commercials. Users often upload commercials and include song information in the video description or comments section. Search for the commercial on YouTube and check the description for any music credits.
Social Media: Social media platforms such as X (formerly Twitter) and Facebook can be valuable resources. Search for the commercial’s brand name or s related to the song. You may find posts or discussions where users have identified the music.
Music Identification Apps: As mentioned earlier, apps like Shazam and SoundHound can identify songs playing in commercials in real-time. These apps offer a quick and easy way to discover the song’s title and artist.
Brand Websites and Social Media: The official websites and social media accounts of the brand that created the commercial can sometimes provide music information. Check the website’s media section or social media feeds for any relevant posts.
Music Licensing Agencies: Music licensing agencies often handle the rights to songs used in commercials. They may have information about the songs they represent.

Commercial Details

Let’s delve into the specifics of the Walmart commercial, dissecting its visual components, the advertised product or service, and the symbiotic relationship between the setting and the musical selection. Understanding these elements offers a more profound appreciation for the commercial’s overall impact.

Visual Elements and Their Presentation

The Walmart commercial typically presents a vibrant and welcoming atmosphere. The visuals often showcase a diverse group of individuals engaging in everyday activities, such as shopping, family gatherings, or outdoor adventures.

The Setting: The primary setting is usually a brightly lit Walmart store, highlighting its cleanliness and organization. Occasionally, scenes transition to outdoor locations like parks or community events, emphasizing Walmart’s role in supporting a variety of lifestyles.
The People: The commercial features a diverse cast representing different ages, ethnicities, and backgrounds. This inclusivity aims to resonate with a broad audience and demonstrate Walmart’s commitment to serving everyone.
The Products: The visual focus shifts between various products, from groceries and clothing to electronics and home goods. These products are often displayed in an appealing manner, highlighting their features and benefits. For instance, a new line of stylish apparel might be showcased on mannequins or real people in attractive settings.
The Tone: The overall tone is generally upbeat and positive, employing bright colors, cheerful music, and genuine smiles. The visual narrative seeks to create an emotional connection with viewers, portraying Walmart as a place where people can find everything they need to live well.

Advertised Product or Service

The commercial’s primary purpose is to promote Walmart’s products and services. The specific offerings highlighted can vary, but the overall message consistently emphasizes value, convenience, and a wide selection.

Core Products: Groceries, household essentials, clothing, electronics, and home goods are frequently featured. The commercial might highlight competitive pricing, special offers, or the quality of Walmart’s private-label brands.
Services: Walmart also promotes its services, such as online shopping with home delivery or in-store pickup, pharmacy services, and automotive care. These services aim to enhance customer convenience and provide a one-stop-shop experience.
Seasonal Promotions: During holidays or special events, the commercial often focuses on relevant products and deals. For example, during the back-to-school season, it might showcase school supplies, clothing, and electronics.
Value Proposition: The overarching message is centered around providing value for money. The commercial aims to convince viewers that Walmart offers quality products and services at affordable prices, making it a smart choice for everyday needs.

Influence of Setting on Song Choice

The setting of the Walmart commercial significantly influences the choice of music. The goal is to create a cohesive experience that reinforces the commercial’s message and resonates with the target audience.

The commercial setting and song choice should harmonize, creating an emotional and memorable experience for the viewer.

Upbeat and Positive Music: Given the generally optimistic tone of the commercials, the music tends to be upbeat and positive. This type of music complements the visuals of happy people shopping and enjoying life.
Genre Appropriateness: The music selection often aligns with the products and services being advertised. For example, a commercial promoting groceries might use a song with a folksy or country feel, while one promoting electronics could feature a pop or electronic track.
Target Audience: The song choice often caters to the preferences of Walmart’s diverse customer base. This can involve a blend of genres, including pop, rock, country, and R&B, to ensure the music appeals to a wide range of people.
Memorability: The chosen song should be catchy and memorable. The aim is to create an association between the song, the commercial, and Walmart, increasing brand recall and positive brand association.

Comparing Commercial Music Strategies

The world of retail marketing is a symphony of strategies, with music playing a pivotal role in shaping brand identity and influencing consumer behavior. Understanding how different major retailers orchestrate their musical campaigns provides valuable insight into the effectiveness of various approaches. This analysis will delve into the nuances of music strategies, contrasting Walmart’s methods with those of its competitors, and examining the impact of original versus licensed music in the commercial landscape.

Walmart’s Musical Approach Compared to Competitors

Retailers employ diverse strategies when it comes to music in their commercials. While Walmart often leans towards uplifting, family-friendly original compositions, other brands adopt distinct tactics. Target, for instance, frequently utilizes a mix of licensed pop songs, often featuring current hits or emerging artists, to project a trendier and more contemporary image. Amazon, on the other hand, might opt for a blend of both, sometimes commissioning original scores that highlight product features, and at other times, licensing familiar tracks that resonate with a broad audience.

The specific choice reflects the brand’s desired positioning in the market.

Original Music vs. Licensed Music: Advantages and Disadvantages

The choice between original and licensed music is a critical decision in commercial music strategy. Each approach carries its own set of benefits and drawbacks, impacting brand perception and campaign effectiveness. To better understand this, consider the following points:

Music Strategy	Advantages	Disadvantages
Original Music	Brand Differentiation: Original music allows for a unique sonic identity, making the brand more memorable and distinct from competitors. Creative Control: Complete control over the composition, lyrics, and overall feel of the music, allowing for precise alignment with the brand message. Cost-Effectiveness (Long-Term): While the initial investment can be higher, the long-term cost can be lower than continually licensing popular tracks. Exclusivity: The music is owned by the brand, eliminating the risk of competitors using the same track.	Time and Resource Intensive: Requires time and resources for composition, recording, and production. Risk of Poor Reception: The music may not resonate with the target audience if poorly executed. Limited Instant Recognition: Lacks the immediate familiarity of a popular song. Potential for Inconsistency: Changes in marketing campaigns or creative direction may necessitate new original compositions.
Licensed Music	Instant Recognition: Leverages the popularity and familiarity of existing songs, increasing the likelihood of audience engagement. Cost-Effectiveness (Short-Term): Licensing a hit song can be a cost-effective way to grab attention, especially for shorter campaigns. Targeted Appeal: Can select songs that specifically appeal to the target demographic. Emotional Connection: Can tap into the existing emotional connection audiences have with a particular song.	Costly Licensing Fees: Licensing popular songs can be expensive, particularly for major hits. Limited Control: The brand has limited control over the music’s message and interpretation. Risk of Overuse: The song may become overplayed, diminishing its impact. Brand Association: The song’s association with other brands or contexts could potentially dilute the brand message.

Uncovering the Song’s Origins: Who Sings The New Walmart Commercial Song

The creation of a catchy jingle for a commercial is a fascinating blend of art and science, a collaborative effort involving musicians, producers, and marketing professionals. Understanding the journey of the Walmart commercial song from initial concept to final broadcast offers a glimpse into the dynamic world of music production for advertising.

The Composition Process for Commercial Music

The composition of music for commercials typically begins with a brief or a creative document. This document Artikels the brand’s message, target audience, desired mood, and specific requirements for the music. The composer, often working with a music production company, then translates these elements into a musical framework.The creative process often involves:

Brainstorming and Concept Development: The composer considers the brand’s identity and the commercial’s narrative to develop initial musical ideas. They might explore different genres, tempos, and instrumentation to find the best fit.
Melody and Harmony Creation: The composer crafts a memorable melody and establishes a harmonic structure that complements the brand’s message. This includes creating a hook, or a memorable musical phrase, designed to stick in the listener’s mind.
Lyric Writing (If Applicable): If the commercial includes lyrics, the composer collaborates with a lyricist to create words that align with the brand’s values and the commercial’s storyline. The lyrics must be concise, impactful, and easy to understand.
Arrangement and Orchestration: The composer arranges the musical ideas for specific instruments and vocal parts. This includes choosing the right instrumentation and crafting a dynamic arrangement that builds throughout the commercial.

The Role of Music Production Companies

Music production companies play a crucial role in bringing commercial music to life. They act as the bridge between the brand, the composer, and the recording studio. These companies manage all aspects of music production, from initial concept to final delivery.Their responsibilities often include:

Client Liaison: They communicate with the brand or advertising agency to understand their needs and preferences, ensuring the music aligns with the commercial’s goals.
Composer Selection: They identify and hire the right composer for the project, based on their expertise and experience in the relevant genre or style.
Project Management: They oversee the entire production process, ensuring the project stays on schedule and within budget. This includes managing deadlines, coordinating with musicians, and overseeing the recording and mixing process.
Licensing and Rights Management: They handle all licensing and rights issues related to the music, ensuring the commercial can legally use the song. This includes negotiating fees with composers, musicians, and publishers.

Music production companies often have extensive networks of talented musicians and recording studios, which allow them to create high-quality music quickly and efficiently.

Details of the Music’s Recording and Arrangement, Who sings the new walmart commercial song

The recording and arrangement of the music are crucial steps in the production process, transforming the composer’s ideas into a polished and professional-sounding track. This process usually involves studio sessions, skilled musicians, and advanced audio technology.The recording and arrangement process typically involves:

Studio Recording: The composer and music production team select a recording studio with the appropriate equipment and acoustics. Musicians, including vocalists, instrumentalists, and any necessary sound designers, are hired to perform the music.
Instrumental and Vocal Performances: Musicians record their individual parts, following the composer’s arrangement. Vocalists may record multiple takes of the lead vocal, backing vocals, and any ad-libs.
Mixing: A mixing engineer combines the individual tracks into a cohesive and balanced soundscape. This involves adjusting the levels of each instrument and vocal, adding effects such as reverb and delay, and creating a stereo image.
Mastering: The mastering engineer prepares the final mix for distribution, optimizing the sound for different playback systems, such as television, radio, and streaming services. Mastering also ensures the song’s loudness and overall sonic quality are consistent with other commercial music.

The choice of instruments, the style of the arrangement, and the quality of the recording all contribute to the overall impact of the music. For instance, a commercial aimed at a younger demographic might feature a contemporary pop arrangement with electronic drums and synthesizers. A commercial for a more traditional product might feature a more orchestral arrangement with strings and brass.

The goal is to create music that enhances the commercial’s message and resonates with the target audience.

Social Media and Community Engagement

Who sings the new walmart commercial song

The digital landscape has transformed how we interact with advertising, turning viewers into active participants. Social media platforms offer powerful tools for identifying the song in the Walmart commercial, facilitating discussions, and fostering a sense of community around shared experiences. Leveraging these platforms effectively can dramatically increase the chances of uncovering the elusive tune.

Finding the Song Through Social Media

Social media provides several avenues for identifying the song, making the search process more accessible and interactive.

Hashtag Hunting: Search popular hashtags related to the commercial, such as #WalmartCommercial, #WalmartSong, or the specific product advertised. These hashtags often serve as hubs for discussions about the commercial, including inquiries about the music. For instance, a quick search on Twitter might reveal a thread where users are actively trying to identify the song.
Platform-Specific Searches: Utilize the search functions on platforms like TikTok, Instagram, and YouTube. Search for the commercial’s visuals or specific lyrics, if any are discernible. TikTok, in particular, is a hotbed for short-form video content, making it an ideal place to find the commercial and related discussions.
Music-Focused Groups and Forums: Join dedicated music identification groups on Facebook, Reddit (r/NameThatSong), and other online forums. These communities are specifically designed to help users identify songs, often with members who possess extensive musical knowledge and access to various music databases.
Shazam and SoundHound Integration: While not always successful, try using music identification apps like Shazam and SoundHound while the commercial is playing. These apps can sometimes identify the song in real-time.
Direct Messaging and Engagement: Contact Walmart’s official social media accounts or the accounts of any celebrities featured in the commercial. Often, companies and individuals will respond to direct inquiries about the music used in their advertisements.

Viewer Engagement with Commercials on Social Media

Commercials on social media don’t exist in a vacuum; they spark a variety of reactions and interactions. Understanding these engagements is crucial for leveraging them in the song identification process.

Comments and Reactions: Viewers often leave comments expressing their thoughts on the commercial, including whether they like the music or are curious about it. These comments provide valuable clues and direct inquiries about the song.
Shares and Reposts: When a commercial resonates with viewers, they share it on their profiles, expanding its reach. This increased visibility can attract more people to the song identification effort.
Video Reactions and Reviews: Some users create video reactions or reviews of commercials, sometimes highlighting the music. These videos often include information about the song or links to resources where the song can be identified.
Challenges and Trends: Commercials can inspire challenges or trends on platforms like TikTok. These trends can bring more attention to the commercial and its music, potentially leading to its identification.
Memes and Parodies: Memes and parodies based on the commercial can go viral, further increasing the commercial’s visibility and sparking conversations about the music.

Soliciting Help from Online Communities

Online communities are a powerful resource for identifying the song. Effectively soliciting their help can significantly increase the chances of success.

Provide Detailed Information: Include as much information as possible in your request, such as the commercial’s airdate, the product advertised, any visible lyrics, the commercial’s overall style, and any notable visuals. The more information you provide, the easier it is for others to assist.
Include a Video or Audio Clip: If possible, share a video clip of the commercial or a recording of the music. This allows community members to hear the song directly, which is crucial for identification. Services like YouTube and Vimeo allow for easy sharing.
Use Descriptive Language: Describe the music’s genre, tempo, and any distinctive features. For example, is it upbeat pop, a slow ballad, or instrumental? Is there a male or female vocalist? Does it sound similar to any known artists?
Be Respectful and Patient: Remember that community members are volunteering their time and effort. Be polite and patient when asking for help, and express gratitude for their assistance.
Engage with Responses: Respond to comments and suggestions promptly. Provide additional information or clarify any questions. Active engagement shows that you value the community’s help.
Utilize Multiple Platforms: Post your request on multiple platforms and forums to reach a wider audience. This increases the chances of someone recognizing the song.
Cross-Reference Information: Once you receive suggestions, cross-reference them. Check the suggested song titles and artists against available music databases, like Spotify or Apple Music, to confirm their accuracy.

The Impact of Music on Advertising Effectiveness

Music isn’t just background noise in advertising; it’s a powerful tool that significantly influences how consumers perceive and remember commercials. Its ability to tap into our emotions and create lasting impressions makes it a crucial element in any successful advertising campaign.

Consumer Recall of a Commercial

The music chosen for a commercial can significantly boost a viewer’s ability to recall the advertisement.

Memorable Melodies: Catchy tunes and jingles are particularly effective. These earworms, or those songs that get stuck in your head, help to cement the brand in the consumer’s memory. Consider the iconic McDonald’s “ba da ba ba ba” jingle, which is instantly recognizable and associated with the brand.
Association with the Product: Music creates an association between the product and the feeling evoked by the music. If the music is upbeat and positive, consumers are more likely to associate the product with those positive emotions.
Repetition and Reinforcement: Repeated exposure to the same music alongside the commercial message reinforces the brand’s presence. This is why advertisers often use the same song or a similar style of music across multiple commercials.
The “Zeigarnik Effect”: This psychological principle suggests that people remember incomplete or interrupted tasks better than completed ones. A commercial that ends with a cliffhanger or a musical fade-out can leverage this effect, leaving a lasting impression and prompting recall.

Role of Music in Shaping a Brand’s Image

Music plays a crucial role in crafting and reinforcing a brand’s identity, conveying its personality, and establishing its position in the market. The selection of music can directly influence consumer perception.

Defining Brand Personality: The music selected can instantly convey a brand’s personality. A luxury brand might use classical music or smooth jazz to project sophistication and elegance, while a youthful brand might opt for pop or electronic music to convey energy and modernity.
Creating Emotional Connections: Music can evoke specific emotions that align with the brand’s values. For instance, a commercial for a family-oriented product might use heartwarming music to create a sense of nostalgia and connection.
Building Brand Recognition: Using a distinctive musical style or a custom-made jingle helps a brand stand out from the competition. This consistent use of music across different campaigns reinforces brand recognition and helps consumers easily identify the brand.
Targeting Specific Demographics: Advertisers often choose music that resonates with their target audience. For example, a commercial aimed at teenagers might feature a popular pop song, while a commercial for an older demographic might use music from the 1960s or 1970s.

Relationship Between Music and the Emotional Impact of Advertising

The emotional impact of advertising is significantly heightened by the strategic use of music. Music has the power to bypass rational thought and connect directly with the consumer’s feelings.

Eliciting Emotional Responses: Music can evoke a wide range of emotions, from joy and excitement to sadness and nostalgia. Advertisers use this to their advantage, carefully selecting music that aligns with the message they want to convey. A commercial for a new car might use upbeat music to convey a sense of freedom and adventure.
Enhancing Storytelling: Music can enhance the narrative of a commercial, creating a more immersive and engaging experience. It can build suspense, heighten the drama, or add a layer of humor.
Creating a Sense of Atmosphere: Music helps set the tone and atmosphere of a commercial. It can create a sense of urgency, relaxation, or excitement, depending on the desired effect.
Influencing Purchase Decisions: By evoking positive emotions, music can influence consumer purchase decisions. Consumers are more likely to buy a product if they have a positive emotional association with it. A study published in the Journal of Marketing Research found that music in advertising can increase purchase intent by up to 20%.

If the Song is New

When a brand decides to commission original music for its advertising campaign, it embarks on a journey that can significantly enhance its identity and memorability. This process, while complex, allows for complete control over the musical narrative and its alignment with the brand’s core values. Let’s delve into the considerations surrounding the creation of a bespoke soundtrack for a commercial, specifically for a retailer like Walmart.

The Composition Process for Original Music

Creating original music for a commercial involves several meticulously planned steps, from initial concept to final production. This process requires collaboration between the brand, the advertising agency, and the composer or music production team.The initial phase involves establishing the creative brief. The brand communicates its vision, target audience, and the message it wants to convey. This brief includes details about the commercial’s tone (e.g., uplifting, sentimental, energetic), the visual style, and the overall narrative.

For Walmart, this might involve communicating family values, affordability, or seasonal promotions. The advertising agency then translates this brief into a musical direction, working closely with the composer to define the genre, tempo, instrumentation, and vocal style (if any).Next comes the composition and production phase. The composer crafts several musical options, often referred to as “demos” or “sketches,” based on the agreed-upon brief.

These options are presented to the brand and agency for feedback. Revisions are made based on this feedback until a final version is approved. The production phase involves recording the music with professional musicians, singers (if needed), and audio engineers. This stage includes mixing, mastering, and ensuring the music is optimized for the commercial’s duration and format.Finally, the music is integrated into the commercial.

The audio engineers sync the music with the visuals, ensuring that the music complements the scenes and enhances the overall impact of the commercial.

Benefits of Original Music in Advertising

The use of original music in advertising offers a range of compelling advantages, contributing significantly to a brand’s success. These benefits extend beyond mere entertainment, impacting brand recognition, emotional connection, and overall campaign effectiveness.

Enhanced Brand Recognition: Original music allows a brand to create a unique sonic identity. A memorable melody, distinctive instrumentation, or a catchy vocal hook can become instantly recognizable, acting as an auditory logo that reinforces brand recall. Think of the iconic Intel Inside chime – a prime example of how original music can solidify brand identity.
Emotional Connection: Music has a powerful ability to evoke emotions. By carefully crafting the music to align with the commercial’s message, a brand can forge a stronger emotional connection with its audience. A heartwarming melody can create a sense of nostalgia or happiness, making the commercial more engaging and memorable.
Targeted Messaging: Original music allows for precise tailoring of the musical style to resonate with the target audience. A youthful brand might use upbeat pop music, while a luxury brand might opt for a sophisticated classical arrangement.
Control and Exclusivity: Using original music gives a brand complete control over its musical narrative. Unlike using licensed music, there are no licensing fees, and the brand owns the rights to the music, ensuring it can be used across various platforms and campaigns.
Increased Memorability: Music is inherently memorable. A well-crafted original song can stay with viewers long after the commercial ends, boosting brand recall and influencing purchasing decisions.

Creative Decisions in Composing Original Music

Composing original music for a commercial is a highly creative process, involving numerous artistic choices that shape the final product. Each decision, from the choice of instruments to the arrangement, contributes to the overall effectiveness of the music and its ability to connect with the audience.Here’s a breakdown of some critical creative decisions:

Genre Selection: The choice of genre is crucial, as it sets the tone and emotional direction of the music. Should it be pop, rock, country, classical, or something else entirely? The genre must align with the brand’s identity and the commercial’s message. For Walmart, a contemporary country or pop song could resonate with its broad customer base.
Tempo and Rhythm: The tempo (speed) and rhythm influence the energy level and feel of the music. A fast tempo might convey excitement, while a slow tempo might create a sense of calm. The rhythm should complement the visual pacing of the commercial.
Instrumentation: The choice of instruments contributes to the overall sound and texture of the music. Acoustic instruments like guitars and pianos can create a warm, inviting feel, while electronic instruments can give a modern edge. The instrumentation should reflect the brand’s image and the target audience’s preferences.
Melody and Harmony: The melody is the tune that people will remember. It should be catchy and memorable, while the harmony provides the supporting chords that add depth and richness to the music. The melody should be designed to evoke the desired emotions and complement the commercial’s visuals.
Lyrics (If Applicable): If the commercial includes vocals, the lyrics must be carefully crafted to reinforce the brand’s message. They should be concise, memorable, and relevant to the commercial’s theme.
Arrangement: The arrangement involves how the different musical elements are organized and combined. This includes the structure of the song (e.g., verse-chorus-verse), the use of dynamics (loudness and softness), and the interplay of different instruments and vocals.
Vocal Style (If Applicable): If the song includes vocals, the vocal style should be appropriate for the genre and the brand’s image. The vocalist’s voice, tone, and delivery can significantly impact the emotional impact of the music.
Overall Sound Design: Sound design involves the use of sound effects and audio textures to enhance the music and create a more immersive experience. This could include subtle soundscapes, background ambience, or carefully placed sound effects.